The basic function and goal of SEO is to align your online site with Google’s algorithm so that it ranks and therefore appears at the top of Google’s search results. While other search engines exist, such as Bing, Yahoo, or Safari, Google dominates the search market overall. This reinforces the importance of understanding SEO and […]
What is SEO? Search Engine Optimization (SEO) is a process of perfecting a website’s setup in order to increase traffic to the site to either drive awareness or sales depending on the business model. There are lots of elements that go into SEO. Links are crucial as it is one of the main criteria for […]
With artificial intelligence’s rapidly increasing impact on our everyday search for answers, I asked myself the question of whether or not AI is harmful for content generation and, subsequently, search engine optimization. We know that in school or the workforce, it is discouraged in most cases to use AI in order to generate content as […]
When one first hears the term linkbaiting they are immedieatly reminded of their unseemly cousin, clickbaiting. Linkbaiting may share the family resemblance, but it falls far from the family tree. To outline the deviance from family traditions we will define what ethical SEO practice look like. This is more commonly referred to as White Hat […]
If the 80’s was the Lousiannia purchase of the internet, then the 90s was the Wild West and PageRank was the smoking gun in the hands of outlaws and sherrifs . But has modern technology made the 6-shooter irrelevant to the SEO gunslinger? History: PageRank was developed by Larry Page and Sergey Brin as part […]
A crucial aspect of SEO is mobile SEO and ensuring that your site and content is optimized for mobile devices. But why exactly is it so important, and what are some ways to optimize it? Mobile SEO is so important because Google has switched to mobile-first indexing, which means that it primarily will use the […]
On April 24, 2012, Google released what is called the “Penguin Update”. The purpose of this update was to penalize and halt the promotion of websites that were using black-hat SEO techniques. Before the Penguin update, websites could use keyword-stuffed anchor text, purchasing links, and other dishonest tactics to boost their site and content’s rankings. […]
Google has in the past used a set of guidelines to evaluate the quality of website content. Their original guidelines followed E-A-T, or Expertise, Authoritativeness, and Trustworthiness. Expertise is fairly self explanatory, Google wants to show you content from pages and individuals that know what they are talking about and have skills regarding whatever the […]
To say that technology is constantly improving and evolving would just sound like a broken record, but that’s because it is consistently true. This is absolutely true for SEO, and especially so due to the recent drastic improvements of AI and its accessibility to be implemented in almost endless areas of technology. Just as it […]