After reading some of the documents for the midterm I came across the Google search quality rater manual after it being recommended on one of the pages. I decided to read it and I’ve found it very interesting. I think it will help my SEO here are a few insights I found from these guidelines: […]
Search engine optimization (SEO) has been declared “dead” many times over the past two decades, yet it continues to play a central role in digital marketing. The idea that SEO is dying usually comes from major changes in search technology, algorithm updates, or shifts in how people access information online. However, instead of disappearing, SEO […]
In class, we discussed Meta Tags. These are tags that tell about the page. Title tags are similar to these, but are known as “Page Title Elements.” This is what is shown on the SERP (search engine results page). Sweet began to recommend some tips for optimizing the title tags. But first, why is this […]
SEO, or search engine optimization, in its broadest sense, is the process of increasing a website’s visibility and deploying techniques that increase traffic to the site, therefore making it rank higher in search engine results. Within the realm of SEO, however, there are two additional camps. These consist of black hat and white hat SEO. […]
The basic function and goal of SEO is to align your online site with Google’s algorithm so that it ranks and therefore appears at the top of Google’s search results. While other search engines exist, such as Bing, Yahoo, or Safari, Google dominates the search market overall. This reinforces the importance of understanding SEO and […]
What is SEO? Search Engine Optimization (SEO) is a process of perfecting a website’s setup in order to increase traffic to the site to either drive awareness or sales depending on the business model. There are lots of elements that go into SEO. Links are crucial as it is one of the main criteria for […]
With artificial intelligence’s rapidly increasing impact on our everyday search for answers, I asked myself the question of whether or not AI is harmful for content generation and, subsequently, search engine optimization. We know that in school or the workforce, it is discouraged in most cases to use AI in order to generate content as […]
When one first hears the term linkbaiting they are immedieatly reminded of their unseemly cousin, clickbaiting. Linkbaiting may share the family resemblance, but it falls far from the family tree. To outline the deviance from family traditions we will define what ethical SEO practice look like. This is more commonly referred to as White Hat […]
If the 80’s was the Lousiannia purchase of the internet, then the 90s was the Wild West and PageRank was the smoking gun in the hands of outlaws and sherrifs . But has modern technology made the 6-shooter irrelevant to the SEO gunslinger? History: PageRank was developed by Larry Page and Sergey Brin as part […]
A crucial aspect of SEO is mobile SEO and ensuring that your site and content is optimized for mobile devices. But why exactly is it so important, and what are some ways to optimize it? Mobile SEO is so important because Google has switched to mobile-first indexing, which means that it primarily will use the […]