The clothing retail space is such a common space with many competitors and brands fighting for the attention and business of customers. Finding a way to stand out among all the noise is always on the minds of clothing brands, this is why search engine optimization is so important. Utilizing SEO makes it easier for […]
Blogs are a great way to improve your SEO. It allows your website to add new content on the regular, as well as adding more search terms. A blog helps search engines see that the website is active and that there is relevant information. Websites that are consistently updated with relevant content perform better with […]
Keyword optimization is one of the most pivotal aspects of SEO. Relevant and intentional keyword choice is one of the most direct ways to improve search engine optimization and, therefore, resulting in your site ranking higher on the SERP, or the search engine results page. According to ahrefs.com, there are three necessary steps to follow […]
Keywords. Search Engine Optimization. Meta tags. We hear so much of this search engine lingo, but what does it actually all mean? Let’s break it down. Keywords are one of the most important parts of search engine optimization, these are the words that people tend to type into a search engine when they are looking […]
In class, we recently discussed keywords and their value within research and search. Something I found really interesting is that “keywords” extend to phrases. When we did the exercise in class, I listed different phrases I searched like, “List of businesses in Grove City PA” and “Grove City Chamber of Commerce” and “Businesses near me.” […]
https://medium.com/@simonhogben/seo-tips-for-sports-photographers-rank-higher-7562dc0ba7ae For my project this semester, I am choosing to build a website for my photography business. Over the past few years, I have taken engagement photos and various photos around campus for the newspaper, the entrepreneurship department, and for the marketing and communications department. Later this year, I will be taking photos for a […]
Search engine optimization is key for retail marketing. If used in the right way it can increase traffic to a retailer’s page and put their products on the radar for more potential customers. SEO is great for reaching a brand’s target market as it can help direct the brand’s content to places that more people […]
Keywords and phrases are critical in getting in the top search results. They represent the main focus of a site. Knowing which keywords to include allows search engines to find your content and include it in relevant searches. Keywords act as the foundation for building an effective SEO strategy. The goal of using good keywords […]