In class, we recently discussed keywords and their value within research and search. Something I found really interesting is that “keywords” extend to phrases. When we did the exercise in class, I listed different phrases I searched like, “List of businesses in Grove City PA” and “Grove City Chamber of Commerce” and “Businesses near me.” […]
https://medium.com/@simonhogben/seo-tips-for-sports-photographers-rank-higher-7562dc0ba7ae For my project this semester, I am choosing to build a website for my photography business. Over the past few years, I have taken engagement photos and various photos around campus for the newspaper, the entrepreneurship department, and for the marketing and communications department. Later this year, I will be taking photos for a […]
Search engine optimization is key for retail marketing. If used in the right way it can increase traffic to a retailer’s page and put their products on the radar for more potential customers. SEO is great for reaching a brand’s target market as it can help direct the brand’s content to places that more people […]
Keywords and phrases are critical in getting in the top search results. They represent the main focus of a site. Knowing which keywords to include allows search engines to find your content and include it in relevant searches. Keywords act as the foundation for building an effective SEO strategy. The goal of using good keywords […]
Keywork Intent is the most important part of Search Engine Optimization. Its not just about creating quality content, but quality content that is useful and addresses the User’s query intent. The better a Search Engine Optimizer pays attention to Keyword Intent the better their pages will rank because a Search Engine wants to give the […]
Just because a company is selling a niche product it doesn’t mean that the seller won’t face strong competition from other sellers. Selling products in highly competitive niche areas comes with some specific challenges and ultimately SEO is still just as important for selling and conversions. There are some specific and some more general SEO […]
On April 24, 2012, Google released what is called the “Penguin Update”. The purpose of this update was to penalize and halt the promotion of websites that were using black-hat SEO techniques. Before the Penguin update, websites could use keyword-stuffed anchor text, purchasing links, and other dishonest tactics to boost their site and content’s rankings. […]
Crazy Weather Example Recently we have had some crazy weather events in our area and I would like to highlight some ways in which we can stay informed using keywords. The flooding impacted much of Western Pa, and it has been highlighted in most of of news broadcasts from the city of Pittsburgh. To find […]