Have you ever wondered what all the extra stuff in some URLs is? For example, gcc.edu/admissions?category=majors=accounting&finance=undergrad. All the stuff after the question mark (category=majors=accounting&finance=undergrad) is called the URL parameters. Parameters are strung together by “&” and “=” symbols. When put together they are called query strings. These are things you can add to your URls […]
There are some specific applicable aspects of SEO that you wouldn’t usually consider when you think of Search Engine Optimization. One of those specific applications is the use of SEO strategies for podcasts, or other forms of audio content. Posting audio online can pose some specific challenges in regard to SEO, because search engines can’t […]
A crucial aspect of SEO is mobile SEO and ensuring that your site and content is optimized for mobile devices. But why exactly is it so important, and what are some ways to optimize it? Mobile SEO is so important because Google has switched to mobile-first indexing, which means that it primarily will use the […]
On April 24, 2012, Google released what is called the “Penguin Update”. The purpose of this update was to penalize and halt the promotion of websites that were using black-hat SEO techniques. Before the Penguin update, websites could use keyword-stuffed anchor text, purchasing links, and other dishonest tactics to boost their site and content’s rankings. […]
Are you curious about what is trending? Do you want to know which celebrity is rising to fame by the hour? Do you wish there were a way to figure out what everyone was searching online? All of those questions can be answered by the invention, Google Trends. Google Trends is a system that measures […]
Local SEO? Being a small business, especially one with a physical storefront, means a smaller audience. So, it is especially important to get visibility to those potential customers. Local SEO is a strategy that targets your local audience through multiple steps. If you can optimize your site, you will be able to maximize your small […]
In the vast online realm, pinpointing your target customers might seem like a daunting task. But fear not, for SEO holds the key to unlocking this mystery. Let’s delve into the art of understanding your audience and harnessing the power of keywords to guide your online strategy. Get to Know Your Audience: Understanding your target […]
In the ring of online visibility, SEO is the undisputed champion. But there’s a fierce battle between two contenders: White Hat and Black Hat tactics. Let’s dive into the showdown and see why White Hat SEO reigns supreme while Black Hat tactics end up down for the count. White Hat SEO: The Heroic Approach White […]