Local SEO? Being a small business, especially one with a physical storefront, means a smaller audience. So, it is especially important to get visibility to those potential customers. Local SEO is a strategy that targets your local audience through multiple steps. If you can optimize your site, you will be able to maximize your small […]
In the vast online realm, pinpointing your target customers might seem like a daunting task. But fear not, for SEO holds the key to unlocking this mystery. Let’s delve into the art of understanding your audience and harnessing the power of keywords to guide your online strategy. Get to Know Your Audience: Understanding your target […]
In the ring of online visibility, SEO is the undisputed champion. But there’s a fierce battle between two contenders: White Hat and Black Hat tactics. Let’s dive into the showdown and see why White Hat SEO reigns supreme while Black Hat tactics end up down for the count. White Hat SEO: The Heroic Approach White […]
How do you optimize images on your website for SEO and a high-quality user experience? Well, here are some steps: 1. Alt Text Not everyone who visits your website experiences the web completely the same. Some users have sight impairment, and others simply experience loading issues. Alt text offers a verbal (or in the case […]
Header tags are HTML tags that serve the purpose of heading hierarchy. The tags go from H1 to H6 but usually you only need to go down to H4. It’s important to understand that the H1 tag is different from the title tag, though both should connect to each other. You are allowed multiple H1 […]
Does SEO confuse you with it’s complexity? Does mastering it sound like an impossible task? Perhaps all you need is a better understanding of how the whole system works. Search Engines What is a Search Engine? First of all, a search engine is basically a big data base (called the index), just like a library. […]
Understanding your customers in the business world is very important to developing a marketing strategy. One of the best tools to use to understand your customers is creating customer personas. with customer personas, you can understand your customer’s demographic, interests, motivations, and barriers, and leverage that knowledge to create the perfect marketing strategy. To create […]
The website that I reviewed went into immense detail on specific steps on how to create more search-optimized content in order to increase online search traffic. The steps were clear and showed the importance of following the process in order to reach the success of more online traction. With this, it stresses the importance of […]