A sitemap is a page of links, images, and files from a website. This list of links include some information about the pages they link to. Sitemaps allow search engine bots to crawl through your website more easily, which makes them easier to find when Googled. There are three main types of sitemaps that Google […]
Featured snippets and rich snippets are powerful tools for increasing your website’s visibility in search engine results pages (SERPs). A featured snippet is a summary of an answer to a user’s query that appears at the top of the search results, while a rich snippet includes additional information such as ratings, reviews, and pricing. To […]
When talking about SEO, we talk a whole lot about Google. But what about other search platforms. And I’m not talking about Bing or Yahoo. I’m talking about what we usually think of as apps: Youtube, Spotify, etc. Because these are also search engines in social media form. And since we’ve been talking about social […]
Every decent SEO professional has heard about link-earning, which is exactly as it sounds: the process of gaining/earning a link to your website from another site because they believe your content is relevant to them. And there are many tactics to boost your link earning, but one stuck out to me personally: HARO (Help A […]
Search engine optimization (SEO) is critical for any business that wants to attract organic traffic to its website. However, many businesses make common SEO mistakes that can harm their rankings and online visibility. Here are some common SEO mistakes to avoid: In conclusion, avoiding common SEO mistakes is critical for any business that wants to […]
At this point everyone has heard about ChatGPT and other AI technologies that pride themselves on being extremely conversational. You can ask questions as if you were communicating with a real human. So far, Google is not this way. In Google, you type in “coverse shoes with gold eyelets” and get your results. But what […]
Trends move fast. And often, as it seems, by the time you decide to jump on a trend, it’s already come and gone. But recently, we learned about newsjacking and that idea really got my attention. How can one jump on a trend in time? How can they use trending topics to their advantage? Well, […]
It’s no surprise that blog content has recently been shadowed by video content in the media. Especially with the popularity of Youtube, TikTok, and Instagram Reels, where video content is just as accessible as textual content (if not more accessible on these platforms). But how might this help SEO? And, better yet, how might it […]