Every decent SEO professional has heard about link-earning, which is exactly as it sounds: the process of gaining/earning a link to your website from another site because they believe your content is relevant to them. And there are many tactics to boost your link earning, but one stuck out to me personally: HARO (Help A […]
Search engine optimization (SEO) is critical for any business that wants to attract organic traffic to its website. However, many businesses make common SEO mistakes that can harm their rankings and online visibility. Here are some common SEO mistakes to avoid: In conclusion, avoiding common SEO mistakes is critical for any business that wants to […]
At this point everyone has heard about ChatGPT and other AI technologies that pride themselves on being extremely conversational. You can ask questions as if you were communicating with a real human. So far, Google is not this way. In Google, you type in “coverse shoes with gold eyelets” and get your results. But what […]
Trends move fast. And often, as it seems, by the time you decide to jump on a trend, it’s already come and gone. But recently, we learned about newsjacking and that idea really got my attention. How can one jump on a trend in time? How can they use trending topics to their advantage? Well, […]
It’s no surprise that blog content has recently been shadowed by video content in the media. Especially with the popularity of Youtube, TikTok, and Instagram Reels, where video content is just as accessible as textual content (if not more accessible on these platforms). But how might this help SEO? And, better yet, how might it […]
In SEO, having inbound and outbound links on your site is one of the key methods to gaining viewership. But with thousands upon thousands of links on the web, how are you supposed to know which ones are the most important? Google uses a link ranking algorithm called PageRank to organize and determine which links […]
For years, search has mainly been focused on textual content. But now, with audio/visual forms of content having been introduced, Google is adapting. Google will now be viewing content much like a human: as if it had eyes to see, ears to hear, and a brain to read and comprehend. Google is working to look […]
When building a website using WordPress, you might want to install lots of plugins to achieve your SEO dreams. However, WordPress already has some SEO tools built in that you can use right from the start to increase your site’s visibility. Here are the first couple easy things you can do to immediately get started […]
As we probably all know, mobile site usage has skyrocketed in the past decade. But even now in 2023, when mobile usage seems to be old news, mobile SEO is becoming more important than ever. Now that mobile researching is both easier and quicker than any other kind, it’s critical that our sites are mobile-friendly. […]