There are many ways that search is changing, and the algorithms are becoming more complex and advanced. One of the major drives of marketing in today’s world is based upon SEO and whether people actually view your company or site. This work has always been done with many hardworking content marketers that are geared towards innovation and trying new tactics. Google has been one of the most dominant engines of search that this world has ever seen, and they are always changing. As the world to continues to advance we have seen the rise of artificial intelligence. One major concern with Artificial Intelligence is that it could really put these content marketers out of business that have been working very hard. For example, Chat GPT can come up with an answer for major questions in seconds whereas the average human can take multiple hours. The new world in which we are living could greatly impact the culture of SEO. In some ways this could be great, but in other cases, it could put many people lives at risk by putting them out of a job.
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