“Everyone needs a homeboy.” – Tommy Oswald How does someone start a cafe at 18? Look at Tommy Oswald, the (now) 19 year old cafe owner of homeboy. The cafe is a hole-in-the wall place in Adelaide, Australia that grew a large following on social media. His business flourished so much that he was able […]
In class, Professor Sweet talked about scalable link earning tactics and how we can apply them to SEO and website building. Scalable link earning tactics are ways to get other websites to link to your website. Here’s a breakdown of what Professor Sweet went over in class. 1. Create original digital assets Create content that […]
I hate the user, and so do you. If your goal is to achieve the absolute lowest possible ranking on SEO, you must fully commit to chaos. Start by ignoring your audience entirely. Who are they? Doesn’t matter. Write content that answers no questions, solves no problems, and ideally confuses anyone unfortunate enough to read […]
When I was younger, I dreamed about opening my own cafe one day. (and still do, to be honest…imagine being able to entirely design your own brand!) It would be more than just a coffee shop, offering a concept and experience that is not easily replicated. However, local cafes in my area are either places […]
Search Volume Nike is a great example of a company who has been successful with their search engine optimization efforts. Using SEMRush, I did some looking into their search volume and it is wild. Globally, they generate over 21.2 million searches. Keep in mind that’s global, over 2.7 million of those searches originate from the […]
Cloaking in search engine optimization (SEO) is a technique where a website shows different content to search engines than it shows to human visitors. The goal of cloaking is usually to trick search engines into ranking a page higher for certain keywords, even if the actual content shown to users is unrelated or lower quality. […]
photo of original photography website For Context For most of my life, I have pursued various artistic endeavors. I have focused on sharing my drawings, paintings, photography, and videos through various Instagram accounts. In the past, I have created two websites in order to start monetizing my work. However, there are many tips that I […]
Search engine optimization (SEO) has been declared “dead” many times over the past two decades, yet it continues to play a central role in digital marketing. The idea that SEO is dying usually comes from major changes in search technology, algorithm updates, or shifts in how people access information online. However, instead of disappearing, SEO […]