Dick’s Sporting Goods has been on the top of their industry for as long as we’ve been around. Their hundreds of stores and array of sporting goods is what customers love about them. Their in-store credibility is why they were able to establish such a massive and successful online presence. Their #1 ranking on many SERPs can also be attributed to their investment in SEO.
Pro Tips
DSG has put a lot of effort into their keyword research and audience research. One new element that they have started up recently is their Pro Tips sector. This new addition features countless informative articles about sports tips, how to’s, what product is best for you, and checklists. These articles draw in potential customers that maybe aren’t looking to buy, but now do because of the useful information they just received. This new platform allows DSG to add in more keywords and phrases which promotes an even stronger SERP ranking. Their continuous update of their content will assure them that they will retain that #1 spot for many years to come.
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