What is Link Bating?
Link Baiting is the practice of leveraging authoritative websites in your industry (the most powerful linkers) into sending traffic and links to your site. Yes, it’s a good thing…even though it might give off a different aura. The steps you have to take will require effort, but it will be worth it as your site will gain more trustworthiness and authority.
The Process
- Develop a strategic content concept.
- Ask the question of “what area can I fill?”
- Be able to write credibly about the topic
- Ask the question of “what’s my niche?”
- Connect with a Well know web publisher or blogger
- give them an exclusive look into the content before you publish it
- Prepare your content for immediate and long term success
- make sure you keep things fresh and relevant
- Promote your content to other publishers and bloggers
- Ask the question of “who would want to share my content?”
- Extend your reach through online promotional tools and platforms
Wrapping It Up
Using this link baiting process will allow your pages to attract high volumes of natural links. Learning to get out of your comfort zone and reach out to reliable sources could be huge in helping you attain more links. How would someone know your content exists if they’ve never seen it? Sending it to them will at least give them the first step in thinking about linking to your domain.
2 Responses
I like how you defined link baiting, and explained that in SEO, it has the potential to be a good thing. The name of it gives off a negative connotation, and I appreciated your elaborating on how it can make a site more trustworthy and reputable. Your brief explanation of the process did keep it simple, but I wonder if you elaborated a little bit more on each step, it would be even clearer. Overall, great post!
Good use of graphics, headers, and sections with clear intent. It seems accurate to what Proff Sweet has said in class too. Is there any particular reason you used the same graphic twice though? It’s a bit repetitive and clustered together at the top.