There are some specific applicable aspects of SEO that you wouldn’t usually consider when you think of Search Engine Optimization. One of those specific applications is the use of SEO strategies for podcasts, or other forms of audio content. Posting audio online can pose some specific challenges in regard to SEO, because search engines can’t index audio, they can only index text. Because of this it is important to have a transcript of your podcast content. Having the content in text form will allow search engines to read it and factor it into results.
Same as with other forms of content, titles and descriptions are important and should be optimized to appear in search results, this is also of course important for helping users looking for content, and is a healthy practice overall. It is also recommended to show notes and metadata, to have keyword rich content for each podcast episode, with time stamps, key topics of the episode, and summaries. Custom URLs can be a good idea as well in order to make it easier for search engines to recognize the content of the podcast and provide relevant results to users. It is also generally a good idea to spread the podcast across multiple platforms as well to maximize listeners.
Just like other areas of SEO, encouraging reviews and ratings from users is another great way to positively influence the podcast, and is a good way to stay engaged with audiences as well as boost the reputation of the podcast. Social media interaction in general is helpful in this regard. These are just some of the main ways that SEO can be put to use for podcast content, and although much of it is applicable to most types of SEO, there are certainly some differences and specific considerations to account for.
5 Responses
I do not listen to podcasts so this is not something I considered. It is crazy that you can optimize so many things today, not just a website or social media post. SEO has become so widespread that it would be helpful for just about anyone to have knowledge about it.
This is great insight! Podcasts are a very popular piece of content right now and can catch the attention of a target audience well. I like how you explained that it is important to focus on SEO with every type of content, even podcasts
I don’t listen to podcast either, so it is not as important to me. In today society all technology is crazy and even websites.
This is very insightful! I am a big podcast listener and I notice that I tend to listen to the podcasts that have either higher ratings or higher monthly listeners and I like that you mentioned reputation towards the end of your post because increasing reputation or credibility only can enhance performance.
I never thought about using SEO in a podcast format. Podcasts only apply to a certain type of people, so it is important to make sure that you are using SEO to target whatever group you would like.