What is SEO?
Search Engine Optimization (SEO) is a process of perfecting a website’s setup in order to increase traffic to the site to either drive awareness or sales depending on the business model. There are lots of elements that go into SEO. Links are crucial as it is one of the main criteria for what constitutes a valuable website. The more credible the links, the better. Keywords are also necessary as incorporating relevant words related to the search of a topic increases the likelihood of a site having what the user is looking for. As for the site itself, there must be content on it for Google to analyze and look through. Whether it is the links connecting a page to others, the keywords embedded within the site, or the added value the site can give to solve or help the needs of those looking, SEO has seemingly endless uses for the purpose of increasing visibility to a site.
Why should businesses care?
For businesses to successfully improve their websites, they must begin to understand Google’s complex search algorithms. All the aspects mentioned before play a factor into how likely a site is to get traffic. Businesses are inherently growth oriented and profit driven. With that in mind, it is clear that businesses want to avoid having a terrible internet presence. Especially in this data and technologically driven culture, it is imperative for businesses, small and large, to utilize SEO skills and tools in order to establish their internet presence. Utilizing the SEO process allows for businesses to grow their customer base, and in turn, grow their business model as well. A blog from Metric Marketing notes how practical SEO is today. The blog also notes the role of artificial intelligence. Specifically, the blog explains how artificial intelligence is used for content creation. With the growth of AI and the ever-growing value of the internet, it is imperative for every business, small and large, to keep up with the times. This can be done by either developing or improving an online presence via the tools SEO provides.
3 Responses
I agree that it is very important for businesses to understand SEO and how it can help them boost website traffic and revenues. I think many businesses just think that having a presence on the internet is enough, no matter how good or bad their site is. In reality, a poorly designed website that is not user friendly can deter someone from engaging on your site very quickly. A hard to navigate website can turn people away quickly, even if they are interested in what your site has to offer.
I like how you broke SEO down into simple parts like links, keywords, and content. It makes it way easier to understand why SEO actually matters. Your point about businesses needing a strong online presence is spot on, especially with how competitive everything is now. The mention of AI in content creation was interesting too, since that’s clearly becoming a bigger part of SEO moving forward.
This really clarified the basics of SEO. It is definitely vital for businesses to utilize SEO and you brought up a lot of good points! I like that you specified that all businesses need SEO no matter the scale.