In class, we practiced using Search Engine Optimization skills in relation to title tags, headings, and description tags. We took a look at gcc.edu and thought about how the current title tags, description tags, and headings play into providing the user with the information they need. We chose to look at the housing or dorm room or living situation aspect. When searching for information about these topics, we remembered the lack of information available and that the headings were misleadings.
First, let’s take a look at the strategy that should be implemented. To start, one should identify the target keyword, query, or question. What is the user searching to get the page to show up? Then, one needs to dig deeper and determine what is the user intent. Why is the user searching this? Lastly, one should figure out what is the conversion aim. What is the purpose of clicking on the title tag? What is the user trying to accomplish by clicking on the link? How is the company trying to maintain the user’s attention?
When we searched, “grove city college dorm room dimensions,” the first thing that appeared was a title tag that says “Room Information.” When clicked upon, there is no answer to the question of what the room dimensions are! The title tag is misleading. The H1 tag (or heading) is the same as the title tag, “Room Information.” The description tag is as follows, “Residence hall rooms come in varying shapes and sizes, but each is furnished by the College with the following basics per student housed in the room. Read more.”
Now, let’s take a look at answering the three aspects of a basic strategy for any page or post. First, the target keywords is what is put into the search bar, “grove city college dorm room dimensions.” The user intent is for the user to determine what he or she can bring to college and how much space the future student has to work with. The conversion aim is to not provide barriers to future students, and allow their questions to be answered.
Our H1 tag is, “Top 6 things that will be in your room at GCC.” Our title tag is “What’s in your freshman dorm room at GCC?”. Our description tag is “The furniture you will find and the alterations you can make to your room at Grove City College.” Comment below good H1, title, and description tags you worked on!
No Responses