Long Tail Keywords: The Secret to Higher Search Rankings and Conversions
“Long-tail keywords are used to target niche demographics rather than mass audiences. The “long-tail” refers to the search demand curve — as keyword terms become more specific and detailed, search volume becomes less competitive, but searcher intent becomes higher.”
Hubspot
Why Are Long Tail Keywords Important?
- Lower Competition – Lower competition means websites target these specific phrases less, in turn ranking for them is easier.
- Higher Conversion Rates – You want to use detailed key words so the traffic coming to your website are people that want to see your content. This increases efficiency.
- Better Search Engine Ranking – Using long tail keywords are vital to increasing your search engine ranking.
Examples of Long Tail Keywords
- “Top pottery lessons for beginners” instead of “pottery lessons”
- “Affordable pottery courses for beginners” instead of “pottery courses”
How to Find Long Tail Keywords
- Use Google Autocomplete – Type a keyword into the search bar and Google suggests longer phrases.
- Use the People Also Ask & Related Searches – You can check the search results for more keyword ideas.
- SEO Tools – Use platforms SEMrush to find long tail keywords and their scores.
Optimizing Content for Long Tail Keywords
- Use the long tail keywords in titles, meta descriptions, and headings.
- Answer specific user questions in the blog posts you are writing.
- Focus on providing detailed descriptions with the long tail keywords.
By targeting long tail keywords, you can attract the right audience and improve your overall search rankings with minimal effort.
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