Your company’s TikToks are performing great.
Lots of views. Lots of reach.
But for some reason, your sales haven’t moved.
Your content doesn’t need improving…
Your SEO strategy is the problem.
Learn how the right keywords help the algorithm find your audience and turn views into customers.
In this post:
Why Keywords Matter
Semrush describes keywords as the words or phrases people use in search engines to find information, products, or services.
It’s easy to reach people online. However, reaching the right people takes craft and strategy.
Every business solves a specific problem or pain point. People with those pain points go online looking for answers.
What you want is for that search to lead them to you. That’s the foundation of SEO.
Now let me show you an SEO tip you probably haven’t heard before.
Comments That Push Your Content
We often hear that SEO is mainly about website design, but it doesn’t stop there.
SEO applies to almost everything in the digital world, including social media platforms. TikTok and Instagram are the most noteworthy, relying heavily on keywords to guide their curated algorithms.
Julia Broom from The Social Workshop explains that these platforms read the keywords in comment sections to help categorize videos.
And yes, that includes your comments too.
For example, imagine you run a gym and want TikTok to place you in the fitness and health category. Instead of responding to comments with hearts or emojis, like many other companies do, respond with keywords.
Try something like:
- “Hope you try out this beginner workout!”
- “Let us know what you think of this healthy recipe.”
Let your words be picked up by the algorithm so it can help your content reach the right audience.
Final Takeaway
Don’t reply to comments with emojis or one-word responses.
Reply with an SEO-conscious approach instead, using keywords tied to your search category so the algorithm pushes your content to the right audience, not just any audience.
3 Responses
I never considered the possibility of the algorithm using your comments to categorize your content.
This is interesting to me. a simple change from just an emoji to a super short sentence could mean all the difference for small startups trying to gain an online presence. This is great information to know for Entrepreneurship majors or even other majors who are interning with startups.
Wow, such a unique tip, I will definitely try this in the future! Also, the structure of your post was really clear and helpful! Your blog title really grabbed my attention.