Good Search Engine Optimization has several crucial components. The first of these crucial components is fully knowing and understanding your audience and customers. Understanding who you are trying to reach is the most important thing in SEO because you filter through how customers will most likely be searching your business or product and try to foster your company and its search to best satisfy their needs. Researching and understanding the keywords that your customer will be searching is another crucial component of good SEO. Understanding these keywords will increase customer traffic and will make your business more easily accessible for the consumers looking for your content. Finally, it is so important to understand the customer traffic and track where, when, and how customers are searching and finding your business. All three of these components are crucial to the success of good SEO and should be implemented and used by every company, business and organization. Understanding how people operate and what they are looking for is so important because that is how you reach them and help them understand there is a solution to their problem or need. Having an easily accessible website or solution to a customer’s issue is a great sign for customers to see and will be appealing which will cause them to come back to your company.
2 Responses
Great thoughts on some top SEO strategies. I like what you said at the end there about having a nice and easily accessible website. Often companies do all the hard SEO work but then have a crappy website which ends up just driving customers away. Being able to close the deal with a good website should be the easy part not the hard part!
Hi Abby!
I completely agree with you on all of this. I think understanding your audience is especially important because they literally define the success of your website. If it ranks on SERPs where it’s not what users are looking for, they will ignore it, and you will not gain any success. But, if you use keywords that match the user’s intent, you will be ranked on the SERPs you actually want to be on and could be wildly successful. Overall great thoughts here 🙂