Link Baiting gets a bad rap. Although “baiting” sounds an awful lot like being deceitful and manipulating someone into doing something that they aren’t intending to do, or “baiting” someone into doing something, it really isn’t anything at all. Link Baiting is the practice of leveraging an authoritative site in your industry into linking to your site. This isn’t manipulative at all, but rather a mutual interaction between two parties building a strong SEO connection.
What Link Baiting does in it’s simplest form, is connect with highly ranked websites in your sector, and get them to link to you site in hopes of gaining traffic from the traffic they bring in that see the link and click on your site. This isn’t a negative practice at all, although maybe a little cheap catching a ride from the big guys.
It is a symbiotic relationship, though. They gain another external link, boosting their SEO score, and you get the hopes of higher traffic from an authoritative site. Link Baiting is actually a mutual agreement and positive thing for both parties. Where Link Baiting can go wrong is in the overuse of links on your site, and gaining an excessive amount of reciprocal links that trick the search engine into rating your website highly. This excessive spamming of links is what does the true damage to the integrity of your site.
Effectively, links are incredibly important to the health of a site. What matters the most is gaining a leverage with larger sites and piggybacking off of their help into joining their ranks.
One Response
I agree, at first, we do have a tendency to stray away from link baiting and it does sound bad, however, it is often truly a resourceful thing with connection with other sites. I would for sure utilize this with my company and website as well as utilize it to promote them as well.