Link building is a SEO tactic that is very important to the success of the SEO of your business. It is a lot of work and can be difficult to stay on top of. Thankfully there are sites out there that have tracking services that business owners can utilize to make these tasks easier. One of these sites is called SEMRush. SEMRush is a SEM company that helps business owners improve their SEO in many different ways. One of these ways is helping with backlinks and tracking links. The way to do it is to sign up for an account which does cost money but it is very worth it in the long run. The cheapest option costs $139.95 monthly and the most expensive option costs $499.95 monthly. While the cost of the service is expensive, the deliverables are immensely useful to businesses. Once a subscription has been purchased, users can then begin to look at many different metrics. Focusing on the backlink metrics, users can enter either there site or competitor sites and dive into the data. If users are looking at their own site, some points of interest are looking at the authority score, referring domains, backlinks (total number), follow vs. no follow links, lost and new backlinks, toxic score and toxic domains, top anchors, and competitor backlink comparison. By looking at these 8 analytics users will be able to see how their link profile stacks up as a whole. Users can then check competitors’ sites and look at the same data and begin to rank their site against competitors’ sites. One nice feature of SEMRush is that users can check their site against competitors’ sites using the built in feature that focuses on this comparison. If users don’t want to do their own comparisons, this is a great feature and can provide relevant data to users. Even though this service is on the more expensive side of SEM services, the deliverables of SEMRush outweigh the cost of the service
2 Responses
Great blog post! I like your point about how purchasing a service like this is worth it in the long run. It tracks a lot of different metrics that will ultimately pay off even though the price tag of $139.95 per month can seem like a lot. It seems like a great purchase especially if you don’t know how to get started!
This is very insightful! I was unaware about the feature that compares your website to your competitors website. What it sounds like too from your post is that it is very easy to use and almost hands off because the SEMRush software does the comparison for you and that would be very efficient for the user. Great insightful content, thank you!