Amazon is the second largest retailer in the world, second to Walmart. They have the biggest online catalog of any retailer and they can ship products so quickly that will show up at your door in less than two days. At times it is less than a day. Due to the magnitude of amazons products and catalogs they need to have their own SEO strategies. So people looking for products can find the products they want and at the same time sellers can have their products come up first in the Amazon results page. Amazon is basically just a search engine for products. (There is a little bit more to it, but in the world of SEO they are similar to a search engine. Just like SEO on google Amazon has SEO principles to improve your brand and product awareness. Companies selling on Amazon need to use these strategies and principles to gain visibility because of the massive amount of products offered on Amazon.
Some ways to improve you SEO on Amazon is to do Keyword Research. Similar to regular SEO, people use keywords on Amazon to find certain products in their data base. Sellers need to be targeting these keywords to make sure to gain visibility. You can put your keywords in the product title, description, and ads to allow you products to be high on the results page. Also, another big SEO tip it to make sure to have a great product title. They have a 200 character limit for titles, but Amazon recommends to keep your titles under 60 characters. Great titles include the product type, brand name, and a very small amount of descriptive info (color, size, material). The last tip is to create informative product descriptions. these tell the customer exactly what the product is and the important details surrounding it. These are just a few of the tips to have successful SEO on Amazon.
2 Responses
I never really thought about the fact that Amazon also has techniques that buyers can use to try to make their product rank better in Amazon’s search engine. Reading this puts a whole new perspective on the product descriptions that sometimes seem so redundant. Instead of just dragging it on, the buyers are likely trying to hit all the core keywords to help their product rank better. I would definitely be curious what other things Amazon factors into their ranking algorithm. Great tips!
Wow, this is very important to the overall competitive techniques for Amazon versus Walmart. Keywords are crucial as well as applicable titles, and utilizing these could make or break the types of traffic that can be generated to your site.