Social media is a general term with various platform options such as Instagram, Facebook, LinkedIn, and more but these platforms have a huge impact on SEO. The usage of social media can shape an audiences perception of a company. It’s the ability to personalize and have a “voice” as a company that connects a consumer to a brand.
How Social Media Enhances SEO
Social media has the ability to enhance SEO because the platforms being used can lead their target audience back to their website. Social media has the ability to reach very specific audiences in terms of demographics because the content that is posted can be catered to the users style. Because of this, companies are able to keep their marketing and advertising the same when it comes to their “voice.” Another reason is that social media is a two way street. Users are able to interact and comment which connects them first-hand with businesses. What this all leads to is the user traveling to the businesses website from their social media pages. The more traffic drawn to the website, the more awareness it will gain from Googles algorithm. With more awareness, the algorithm will increase the websites rank because it will be seen as a relevant website.
For the business itself, it is important to produce content that aligns with SEO techniques. For example, keeping keywords or key phrases consistent on social media pages to those on the website is important. The general principle for Advertising is to keep content the same until it stops working and likewise for SEO. It is paramount to keep content consistent.
For this blogpost I was interested in the “secrets to SEO”. Through my research I gained an interest in the use of social media. To learn more about the “secrets” that I learned, check out the LinkedIn article here!
3 Responses
Utilizing social media to attract customers can be huge for businesses! Marketing on platforms like Instagram for a younger audience or Facebook for a larger audience can help boost the number of people you are reaching, in turn increases sales and growing your business.
Hi Zach-
I really liked your post. I think it is really important for businesses to utilize social media in their SEO. Social media is a huge platform for content and it can be leveraged to create user first rich content. I also liked how you said that social media is the “voice” of the business.
You made a great point—social media really is more than just a branding tool; it’s a bridge to stronger SEO. I liked how you emphasized consistency in voice and keywords across platforms. It’s cool how something as simple as an Instagram post can end up boosting a site’s rank when it drives real engagement.