When it comes to ranking well on Google, having great content isn’t enough—your website’s technical health plays a big role, too. Website errors can quietly drag down your SEO, making it harder for users (and search engines) to find you.
Here are a few common culprits:
404 Errors (Page Not Found)
When a visitor (or Googlebot) lands on a page that doesn’t exist, it’s a poor user experience and a red flag for search engines. Too many 404s can reduce your crawl efficiency and hurt your rankings.
Broken Links
Internal or external links that lead nowhere create dead ends. They frustrate users and waste crawl budget—meaning Google might not index your new or updated content as quickly.
Slow Page Load Times
Speed matters. If your site is sluggish, users bounce—and Google notices. A slow site can negatively affect both SEO and conversions.
Duplicate Content
If multiple pages have the same or very similar content, Google might struggle to know which one to rank. This can dilute your visibility.
Redirect Loops & Chains
Redirects are useful, but too many in a row—or loops—can confuse bots and users alike. Keep your redirect paths clean and direct.
How to Stay on Top of It
- Use tools like Google Search Console, Screaming Frog, or Ahrefs to audit your site.
- Fix broken links and 404s, ideally with proper 301 redirects.
- Optimize images and scripts for faster load times.
- Use canonical tags to prevent duplicate content issues.
In short: clean, error-free websites perform better—not just for users, but in search engines too. Don’t let technical issues block your SEO success.
One Response
Nice post!! Good explanation on how some of the key technical SEO issues that can really impact a site’s performance. It’s easy to focus on content, but all of these technical aspects are equally important for a smooth user experience and strong rankings. Also, 404 errors or broken links can slip through the cracks, especially on larger websites with a lot of contents.