Like many successful businesses and organizations, Airbnb uses SEO to maximize good user experience for their current and future customers. They make their site easy to access and easy to navigate. It is very evident that their user’s experience with their brand and is a top priority and this is seen in how use good SEO to make their company easy to find and a reliable and trustworthy brand based on past user’s experiences.
Airbnb is a national and global company which uses good search engine optimization to make their company easy to find. This is very helpful for clients who are in need of a place to stay whether they are on vacation, a work trip or a unforeseen circumstance that puts them in need of a place to stay for a bit. In them making themselves easy to find and access, it puts travelers, workers and tourists at ease as they know a trustworthy and good business has a place for them to stay. This is one way their good SEO effects their customer’s engagement with their brand in a positive way.
Additionally, in them making themselves very searchable, clients can search very specific needs such as “give me places I can stay near me” and the search engine will reveal what Airbnb has to offer. This makes finding a specific location and place seamless and easy. While on a vacation, this process makes things even mire chill and relaxed to go with the vibe of being on vacation.
Airbnb is yet another brand who does an amazing job at prioritizing their clients and focusing on making their brand easily attainable and searchable. Other companies should look up to Airbnb as a good example of a business that uses SEO to increase the quality of their user’s experience.
3 Responses
This is great content! I have personally noticed Airbnb doing a great job mainly through their rank on the SERP. I have also noticed that when on their website, the user experience is always very friendly which in my mind builds trustworthiness.
I think this highlights how important specificity and location relevant SEO are. Obviously Airbnb understands this and has accounted for it in how they do SEO. Great post! It is always interesting to analyze specific companies and how they tackle the issue of SEO.
Its impressive that airbnb is so SEOed that you can google what you want and Airbnb will pop up. I was once planning a trip and my google search included many specific keywords, near a sepcific city, but out of the way, in a safe area, three people type long tail search quiry. Because airbnb popped up and it was easy to navigete their options I was able to find a suitable home to say at in less that 15 min. thats SEO effeciency for you