I recently came across an article from Yelp about restaurant SEO, and honestly, it gave me a lot to think about. I’ve always known that having a good website and being on Yelp or Google is important—but I didn’t realize how much strategy goes into just helping people find your restaurant online.
The article starts by talking about how SEO (search engine optimization) is basically what makes your restaurant show up when someone Googles things like “best Thai food near me.” It’s not just about having a website—it’s about how that website is built, what kind of content is on it, and how consistent your online info is across platforms like Google and Yelp.
One of the biggest things they emphasized was the importance of local search. Making sure your contact info is correct everywhere online, especially on Google and Yelp, actually helps Google recognize your restaurant as a legit business. That, in turn, helps people nearby discover you when they’re looking for a place to eat.
They also talked about keeping your Google Business Profile updated—with photos, menus, links to order online, and reviews. Same goes for Yelp. The article suggested responding to reviews, posting good photos, and using keywords in your descriptions that reflect your style of food and location.
Another point that stood out: the importance of having a solid website. Not just for the sake of looking professional, but because things like fast loading speed, mobile-friendliness, and well-placed keywords all affect whether your site actually gets seen.
It was a lot to take in, but helpful overall. SEO isn’t something you fix once and forget—it’s more like an ongoing part of how people discover your restaurant. And even small changes—like updating your profile or writing a blog post—can make a difference.
2 Responses
These are really practical tips, thanks for sharing! I appreciate you mentioning things as simple as just having a solid website, I think it can be easy to get lost in the complexities of SEO and forget the basics.
I totally agree about the local search, it is super important. I did not know that having consistent contact info is something Google looks at, thats really really good to know.