You’ve been an operating business for 10 years.
Still, the same people everyday.
You don’t even remember the last time you saw a new customer walk through your doors.
It’s very possible your business could be the best around.
The problem is that no one knows it.
How SEO Optimization helps you stand out from the competition:
1. Increase Visibility
The hardest part of owning a business in the digital age is having to make yourself known amidst the clutter.
With powerful SEO, your business can be made findable through search and AI.
Your target customers are likely experiencing a specific problem and you want your business to come up as their first and best solution.
2. Increase Click-Rate
With the right SEO, not just the average person can find you but the right person.
SEO helps your company be discoverable to your target audience. It looks bad on your company if for example you were to search, “men’s tailored pants” and your coffee shop came up as the first result.
By attracting your correct audience, more of them are likely to click-through to your website.
3. Increase Trust
If you manage to rank your site on the first page (or near the top), this signals authority to potential customers. People trust Google, so when Google trusts you, so will they.
Final Thoughts
Your business has potential to grow and transform into something far greater with SEO.
Let yourself rank high today.
2 Responses
Great post! I really liked the subheadings, that made the post easy to read and understand. I liked your point about SEO creating trust with customers and users, that’s something I’ve never thought about before.
This is a super interesting post because all three points have great validity. The third component stands out the most because trust is crucial for a business. When looking to buy from a website, customers want someone they know is legit and trustworthy. Generally, the perception is that the higher a website is ranked on google the more credibility they have for their products and content. Most people, myself included, will not look below the first few links or even the second page. This makes SEO so important because the lack of ability to rank could be detrimental for the website.