When brainstorming a list of keywords that you believe would be great options in your SEO, it would be helpful to know your target audience and what some common shortcut phrases users search. A quick example could be McDonald’s going after the word ‘hamburger’ or ‘french fry’ so that users would be able to navigate to McDonald’s page with ease.
Although finding these keywords does seem easy to do, creating a list of affordable keywords that mix each immediate, medium, and long term phrases can be a challenging task. Considering the McDonald’s example, some searchers that are looking up ‘hamburger’ may be trying to find recipes to make hamburgers or nutrition facts about hamburgers in general. This could deter some users away from your brand or reach an audience that you are not looking for which is a waste of a keyword. Rather, McDonald’s could possibly dive into the realm of a longer keyword phrase such as ‘hamburgers near me’ or ‘fast food near me’ because both of these keyword phrases are more targeted towards users that are looking for a fast-food meal near them.
Keywords can also be found in the niche areas of search and should be looked to as a hidden gems since you can own the space highly valuable space. According to Matt Janaway’s article, he mentions that these long-tail keywords are highly specific, but they own the space that you are involved in. McDonalds and other large corporations can own the general terms, but as both a large and small and upcoming company, it can be of great benefit if you can develop these niche keywords for your brand. Janaway mentions that you can start with a seed key phrase and then add onto it with other details to make it specific to your profile.
These details of keyword hunting and implementation can be very valuable to a company and enhance their popularity when searching. In the same article, it mentions that “68 percent of all trackable online traffic originates from organic and paid search results. If you are able to get into this sphere, they it can be a goldmine to your company and website.
Niche Keyword Research: How to Find the Best Keywords in 2025
One Response
This is a great post! I really like how you emphasized the importance of knowing your target market and finding keywords that then applies to said market. Researching and discovering your target audience is vital in discovering niche markets. This is only achieved by intentional, targeted, and personalized keyword research.