Keywords and good titles are a huge part of ranking high in SEO but the user-friendliness of your website also plays a large part in Google pushing your content or site to the top searches. Google is looking for content that the audience will understand. Navigations should be straightforward. The website should build trust, and people should want to engage with your website. Google will notice if your site causes difficulties in the audience’s user experience and will negatively affect your SEO ranking.
Some positive aspects of a website should include good structure, website stability, readability, and clarity. Aspects to avoid include pages that load slowly, confusing navigations, and answers that are hard to find. An easy way to measure your engagement is to use tools to track the engagement time of the user. This may point out areas people are reaching in your site and exiting because it becomes confusing or lacks the information they need. You have seconds to get and keep your audience’s attention so buttons and content must be clear. Ultimately, the goal is to build trust with your users. Google will not push your website to the top if it knows people will become frustrated with it.
Even something as simple as the color palette of the site can influence the engagement of the time of the user. Have the users in mind when building a site. Can they navigate your site without thinking too hard? Can they read your content clearly? Is the website visually appealing? These are all elements that build trust whether the user realizes it or not. A good UX design will not only positively impact SEO results, but it may influence whether customers purchase a service or product or recommend your website to others.
Source: How User Experience Impacts Your SEO More Than Ever | Thrive
2 Responses
I agree with this a lot. Keywords matter, but if a site is slow or confusing, people won’t stick around. I like how you connected user experience and trust to SEO, because they really go hand in hand.
This is so cool! Thanks for writing about this, Liv! I thought it was interesting how you mentioned that even the color pallet can impact the user and their engagement.