Keyword Research

Conducting keyword research can be a daunting task. Luckily, in SEO class, we learn just how to do that!

First, you must identify your target audience and try to understand them more. You can do this by creating personas for different segments of your audience. You can have fun with this—give each persona a unique name, back story, interests, goals, and pain points. From there, try to figure out how to solve these pain points. As Mr. Sweet says, “no pain, no sale!”

After creating personas and learning more about your target audience, you may begin to start your keyword research. Use tools, such as Google Analytics and SEMrush to conduct keyword research. Google Analytics is a tool made by Google that shows website traffic. SEMrush is a tool by Adobe that is an all-in-one platform. 

Using SEMrush, you can conduct in depth keyword research. The keyword overview and magic keyword tools can help you see the popularity of certain keywords, a “keyword difficulty score,” which shows how difficult it will be to rank for a keyword, and give suggestions for new keywords and phrases. 

It is good to identify about 25 keywords that are relevant to your website. 

From there, you can create an excel sheet to house your information. Track each of the 25 keywords, their traffic, and keyword difficulty. Then, for each keyword, note the top 5 websites that come up in the search engine results page and the topic of content on each landing page. 

After you have recorded all of this information, write your content ideas that match these points in another column. You can also create new iterations of keywords in statement and question form to help yourself seamlessly weave them into your website without sounding spammy. 

At the end of this exercise, you can pick the top 5 most relevant keywords and start creating content!