SEO terms can be confusing. Here are is a short list of definitions: H1 Tag: An element of HTML that shows the computer the primary heading of a webpage. This is important to implement so that the search engine bots can efficiently crawl and index your website. Keyword Proximity: How close your keywords are to […]
Approaching link earning can be a challenging SEO process. Here are 13 ways that you can earn links that we discussed in class:
What is Google’s E-E-A-T framework? It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. According to Google E-E-A-T: What It Is & How It Affects SEO, EEAT is a framework that Google’s human reviewers use to assess content quality. These are four values that you need as a business and website owner to be successful. EEAT […]
Conducting keyword research can be a daunting task. Luckily, in SEO class, we learn just how to do that! First, you must identify your target audience and try to understand them more. You can do this by creating personas for different segments of your audience. You can have fun with this—give each persona a unique […]
Optimizing your website for the general search engine results page and the local results page is similar, but there are a couple differences. In general, keyword research, proper site anatomy, finding your target audience, using white hat SEO, and other best practices are the same. For local results, you must ensure to create a Google […]
Recently, I took the SEO and Social Media writing classes at GCC. When I signed up, I did not realize just how much they would overlap. In SEO, I studied finding keywords, site audits, finding your target audience, and more. I also got multiple certifications in the SEMrush platform. In Social Media Writing, I wrote […]
Have you ever clicked on a link and landed on a 404 error page? Was it helpful to direct you to another page? Did you feel lost in your search journey? Was it themed to the website topic, or was it plain and cold? First, what is a 404 error page? It is a HTTP […]
What are the most ethical… and not as ethical… SEO practices? SEO has evolved greatly over the years. As time has gone on, best SEO tactics have been “optimized,” and now there is differentiation between not-so-ethical and ethical practices. These are referred to as “Black Hat SEO,” which is not ethical, and “White Hat SEO,” […]
Have you ever experienced any sort of health condition or situation? Maybe you entered a quick google search for a doctor to take care of your cold, and the nearest clinic came up on Google. What happens if you have a rare condition that most doctors don’t treat, and need a more specialized doctor? What […]
SEMrush is an incredibly useful tool for the SEO process. It is the is leading platform with some of the most useful modalities for SEO, they say, “every tool, one platform.” For example, you can discover keywords, conduct site audits, monitor your inbound links, track your websites visibility, compare your website with your competitors’, use […]