Understanding the Importance of Local SEO for Brick-and-Mortar Businesses As we navigate the digital marketplace, it’s increasingly critical for our brick-and-mortar businesses to harness the power of online search. This is where the concept of local SEO comes into play, and why it’s essential to understand how to build a local SEO authority for your […]
Crazy Weather Example Recently we have had some crazy weather events in our area and I would like to highlight some ways in which we can stay informed using keywords. The flooding impacted much of Western Pa, and it has been highlighted in most of of news broadcasts from the city of Pittsburgh. To find […]
A 404 error page is a page that states that a person was able to communicate with the server but the server could not find what was requested. They are not “the server wasn’t found” errors but rather the requested page/resource could not be found but may be available in the future. How do we […]
Taylor Swift has been selling out stadiums all year. Her singles are reaching millions of streams. And her current relationship with Travis Kelce has even unwillingingly caught the attention of football fans. Swift has been in the public eye for several years and every day is the subject of thousands of search queries. But have […]
Keywords play an important role in getting people to your website. People use keywords to search for specific websites, articles, etc. on the internet and you need to use them consistently across your content so that people will be able to find it. When searching for which keywords to use, some may think to use […]
Have you ever wondered how brands or companies turn current events, trends, or breaking news into a strategic and successful marketing strategy? Together, let’s enter the subject of newsjacking, and how it can transform the ways of marketing and search engine optimization. What is Newsjacking? Newsjacking is injecting your ideas and angles into breaking news […]
Local SEO? Being a small business, especially one with a physical storefront, means a smaller audience. So, it is especially important to get visibility to those potential customers. Local SEO is a strategy that targets your local audience through multiple steps. If you can optimize your site, you will be able to maximize your small […]
In the realm of SEO, there are 2 main types of SEO that you can use to draw audiences to your website. Onsite Optimization Onsite optimization includes elements over which you have lots of control directly over the pages you wish to optimize such as the website’s crawlability (flash, protected content, iframes, etc.) and usability. […]
The History of Page Rank Page Rank is named after Larry Page, American businessman, internet entrepreneur, and of course co-founder of google. Sergey Brin and Page developed Page Rank in 1996 at Stanford University. These two have had much success, Page Rank being one of the biggest. What is Page Rank Page Rank is an […]
What is Link Bating? Link Baiting is the practice of leveraging authoritative websites in your industry (the most powerful linkers) into sending traffic and links to your site. Yes, it’s a good thing…even though it might give off a different aura. The steps you have to take will require effort, but it will be worth […]