Writing compelling content appears intimidating at first given the vast amount of content available online. When considering what content to write or how to write that content, it is a fair concern to ask, “How can I set my writing apart from other, when the landscape is so competitive?” Although this is a valid question, […]
I haven’t had Instagram for 3 years and I love it. I was spending so much time on it, it was terrible for me. But one thing I always thought was interesting was the idea of trends. Something would happen in pop culture (A new TV show, a sports moment, a political moment, etc.) and […]
Linking was unknown to me before coming into Sweet’s class, but it is very important for the SEO of a website. Linking means a reputable website has a link that leads people to your website. That can be through a positive review, or a referral, or even a collaboration. When customers see a website they […]
Sports are more than just entertainment, it’s a business. Owning a website that involves sports is challenging due to the heavy competitive industry. Having good search engine optimization is crucial in order to succeed in this field. The article I read discusses 10 ways sport websites need to use SEO to achieve success. The first […]
It’s important to understand what SEO is and how to apply it, but it’s just as valuable to look at businesses that are already succeeding with it and learn from their strategies. These are three brands that are strong examples of effective SEO, especially in the way they create content that drives traffic to their […]
Link Baiting As we’ve talked about in class, links can be critical for your ranking and success with a website. Links are the currency of the web, and if you’re doing search engine optimization, you must be chasing after links. At first sound, link baiting sounds a little questionable, but in reality, it is good […]
Keyword research is a foundational aspect of SEO because it provides real insight into user behavior and search intent. Instead of guessing what people might be searching for, keyword research gives you concrete data about the exact terms users type into search engines. This helps website owners align their content with actual demand rather than […]
Local SEO is a powerful tool for college programs looking to attract nearby recruits, especially within competitive regions tied to NCAA Division I Men’s Lacrosse. By optimizing their websites and content for location-based keywords like “Pennsylvania college lacrosse programs” or “Mid-Atlantic D1 lacrosse recruiting,” schools can appear in search results when athletes and families look […]
When we first talked about link baiting in class, I thought it was a bad thing. I thought it would be equal to catfishing or click baiting. Basically, I initially thought the point was to trick people to click on your links and add your link to their own page through deceitful tactics. However, this […]