Introduction I wish that SEO could be one-size-fits-all, but that isn’t the case. Many people will graduate and work for an business that potentially has a national audience and pre-established best practices for SEO. Those that want to work locally and start their own brick and mortar agency will have a different path to walk. […]
A search document released back in 2024 revealed how exactly Google used clicks, links, and content for ranking. This information was great for websites, as they then knew how to rank higher in the search engine. The things that people discovered were that links matter. Links are good when the website that links to your […]
Long-tail keywords target broad concepts and user intents. These keywords are typically three to four words which results in having a low search volume, competition rate, and cost-per-click. This leads into search engine optimization because optimizing your website with these keywords allows for higher ranking on Google. This is crucial because around 70% of all […]
Google is the most popular Search Engine Optimization used today. It is so popular that us as humans have coined the term “googling” as a verb. In an article written for ResearchFDI, a survey stated that within every minute there are 5.9 million searches being processed on Google. Adding this up constitutes to over eight […]
When setting up your site to be found on the web, there are many aspects to consider. One such aspect is the mind of the searcher. Sounds fancy and complicated, right? Well, it is not actually as intense as it may sound. Read on to find out… Obviously, your site needs to be easily crawlable. […]
My First Blog post had to do with the “what” of SEO. This is a crash course on who uses and benefits from SEO. The keyword here is “persona”. What are the personas of people interacting with your site? The necessary steps here are to first: brainstorm a quick list of prospective users, then […]
Organic SEO vs Paid Search are two ways to drive consumer to your website. Paid search is making paid ads on search engines; The ads increase attractive to the website. With paid search it allows websites to get a guaranteed stream of consumer on search for the same type of products. The only kicker is […]
One of the most overlooked things in SEO has to be website speed. Everyone seems to be so focused on website layout, keywords, and landing pages, that that completely overlook optimization and load times. When consumers click on a website, they expect it to load quickly. When that doesn’t happen, consumers are far more likely […]
If I were to ask how many of you ever click to look at the second page of Google, I’d imagine it would be a very low number of responses. The same can be said for the wider internet. From some research online, only a very small percentage of internet searchers ever go past the […]
One amazing aspects about the internet is that it enables people with different backgrounds and languages to exchange ideas. With the internet, an American easily can buy a German car or Japanese paper. The internet has expanded business globally, and with multilingual SEO an Italian, who cannot speak english, can purchase an iphone. People find […]