Search demand might be the most important piece of data for SEO. Similar to buyer demand, search demand refers to the relevance or desire for particular keywords. Search demand not only can help guide your keyword research but also assist with understanding the words and phrases used by your target user. Using Search Demand to […]
Over the last couple of days in class, we have been discussing the various tools that you can use to research SEO for your own company; things like Google Analytics, Moz, and SemRush. One tool that I used during my time as an intern was an SEO research software called SpyFu. SpyFu is another SEO […]
Alt text refers to the text “behind” a digital image that describes what the image is depicting. This description is a feature that allows people with visual impairments to understand what is happening in the image and how it is relevant to the rest of the content on the page. While accessibility is its primary […]
Even if your website has exactly what people are looking for. If people can not find your site, then you will not be in business for long. Thankfully, there is a great tool out there for website owners to utilize and improve their website significantly. Google Analytics are different measurements and metrics that site owners […]
In an article by Agility PR Solutions, they discuss 10 facts about SEO that are helpful and interesting to know. When I read this article, some of the facts were very surprising to me. The more I read about SEO and explore this topic, the more I realize how important it is, and this article […]
This week I read an article about how SEO can actually save your company money. Many people are hesitant to start SEO in their organization because they don’t know what they’re doing or they don’t want to spend money on something that seems new and behind the scenes. This could not be more wrong. Companies […]
If you run a business with a physical location, local SEO is a must. Local SEO is optimizing specifically for local search results; that is, showing up searches in searches of customers near you. If you have a physical location, it is more than likely that most of your customers are local, or don’t have […]
Airbnb is a rental property site that allows people to find vacation rentals, cabins, beach houses, and more. Airbnb has more than 7 million active listings and has helped over 1 million guests find rentals in over 220 countries and destinations. Their site offers easy searches for location, check in and check out dates, and […]
When working in the SEO field, one of the main ideas or themes that will help gain traction for the website you are working on is using keywords. One of the best ways of generating ideas is using AI. as stated by an article on Junia, “Artificial Intelligence (AI) has become a game-changer in digital […]
When companies launch marketing campaigns, they take both SEO and paid advertising into account. While both are essential for a successful campaign, the allocation is rarely an even 50-50 split. Instead, the balance depends on the company’s financial resources, with one strategy often taking precedence over another. Paid advertising isn’t the right fit for every […]