Title tags are probably more important than we think. Title tags are the words you see that you can click on to travel from the SERP to a webpage. We only look at them for a few seconds, but it’s in that miniscule amount of time that we determine whether a website is relevant to […]
When most people think of SEO and ranking on the SERP, they think about those popular short phrases that everyone is searching. In doing this, they are leaving behind a vast market of long tail keywords that they should be targeting but are not. Long tail keywords are keywords that have lots of words in […]
Good Search Engine Optimization has several crucial components. The first of these crucial components is fully knowing and understanding your audience and customers. Understanding who you are trying to reach is the most important thing in SEO because you filter through how customers will most likely be searching your business or product and try to […]
Is Search Engine Optimization worth it? Is it really as good as people say it is? And how can we ensure it will work? In an article by Contentoo, these questions and more are answered, and the true meaning behind search engine optimization is discussed. For some people, search engine optimization is a “powerful marketing […]
They say that a picture is worth a thousand words and search engines have taken that to heart. Image search is continuing to grow in popularity and for good reason. When you don’t have the words to describe a product, place, or idea, image search comes in handy. Searchers don’t need to translate their thoughts […]
When thinking about SEO, your mind may go to keywords, or backlinks, or rankings on the SERP. However, it is very important that we do not forget how content is connected to those elements and the importance of it for a webpage’s SEO. It has been said that “Content is King,” and we should never […]
Have you ever been lied to by someone you thought you trusted? Has someone ever told you an empty promise? It’s awful right? Would you want to do that to your customers or your potential customers? In order to effectively advertise or convey your idea, you must state that idea exactly. Conveying your point in […]
Building backlinks is still a crucial part of SEO, but there are right ways and wrong ways to do it (both morally and effectively). Google’s algorithms are always getting more sophisticated, so in this blog we’ll go over current strategies you can use to build backlinks in 2025. What are backlinks? Backlinks are links from […]
In an article posted by SemRush, they covered the top 9 risky techniques you should avoid in order to not be participating in Black Hat SEO. To start off, we must understand exactly what Black Hat SEO is. Black Hat SEO is using manipulative tactics that violate search engine guidelines in order to increase a […]
This week we discussed the concept of Black Hat SEO and White Hat SEO! As someone new to SEO, this was a concept I had not heard of. The images of the two different hats help to keep the methods separated since you should follow the white hat SEO practices and stay away from the […]