Keywords and backlinks are what you think about when you think about how to do SEO well. Those things are all important but there’s another side to SEO success that rarely gets the spotlight: soft skills. Soft skills are crucial to human achievement, so crucial that humans react well to it in the world of […]
In 2025, the way we search for information has evolved far beyond Google’s search bar. Increasingly, people, especially Gen Z are using social media platforms, such as TikTok to find everything they would ever need. From recipes to fashion tips, TikTok has it all and has realistic content from real people. The easy feel of […]
When adding links to your website, it is important to know the best way to go about it so you don’t add too many links or links from illegitimate websites etc. The first tip in adding links would be to research as much as you can… and then research more. When you know or figure […]
Starting a website can appear overwhelming but it is actually much easier than you think, it is pretty straightforward so here is a step by step guide to help you begin. Make sure that you aren’t aiming for a perfect website, start with something and work on it over time. A good website isn’t made […]
When someone lands on 404 error it means something went wrong when trying to find your site, which seems insignificant but is actually a huge opportunity for a business. A boring or confusing error page can end up turning users away and leave them frustrated. However a funny 404 error page can do the opposite […]
If the 80’s was the Lousiannia purchase of the internet, then the 90s was the Wild West and PageRank was the smoking gun in the hands of outlaws and sherrifs . But has modern technology made the 6-shooter irrelevant to the SEO gunslinger? History: PageRank was developed by Larry Page and Sergey Brin as part […]
AI is everywhere in search, with tools like ChatGPT and Google’s AI Overviews serving up quick, surface-level answers. But here’s the good news: as long as people are searching, there’s still a real appetite for content created by humans with real-world experience. If you want to win in organic search today, your edge is authenticity. […]
When trying to build a site it is crucial to understand why your content makes a difference for Search Engine Optimization and why your goal should be to maximize it. Content is critical for SEO because it helps to establish the relevance of a page, and search engine results are all about the relevance. It […]
Reading Adam Rogers’ article on driving traffic to your website in 2025 gave me a clearer picture of just how layered digital marketing has become. With so many tools and tactics available—from SEO and email marketing to influencer partnerships and local events—it’s easy to feel both inspired and a little overwhelmed. What stood out to […]
After reading Oleg Levitas’s article, “The 2025 Local SEO Shift,” I found myself rethinking what effective local SEO actually looks like today. As a student learning the ins and outs of digital marketing, I’ve mostly associated SEO with keywords, backlinks, and search rankings. But this article helped me realize that local SEO is becoming far […]