As the prominence of AI in everyday life continues to skyrocket, the way people search is changing. AI is no longer a futuristic thought experiment of the future; it’s here. Since ChatGPT was released in November 2022, the way the world has searched for information has changed dramatically. If you’re looking for a specific fact […]
Crumbl Cookies is a well-known franchise chain whose business model is based on fine-tuning a selective lineup of cookie recipes each week and selling them nationally for six days before introducing new flavors. With 950 locations across the US and more being added, launching and pulling their entire stock every week with only Sundays off […]
With the dawn of artificial intelligence in recent years, jobs and other ways of business have been affected in a way that hasn’t been seen before. More jobs are being replaced with AI and there is a greater reliance on AI in the workplace. SEO is one of the industries where AI will be the […]
Thinking about SEO while also keeping in mind that Google is the dominant search engine, I have been questioning our in-class discussion on target market research, especially through specific search engine platforms. My thought specifically has been if there are select target audiences that use the search engine of Bing rather than Google. Now, there […]
According to Our World in Data, “63% of the world’s population was online in 2023” and it does not take a genius to hypothesize that this number will only continue to grow in future years. While we often think of SEO in terms of reaching local users, the reality is that billions of people around […]
Interior Design has been and is a rising segment of our changing, modern-day culture and its success is being affected by the search engine and how it manipulates what both consumers and owners see in the context of ID. For example, an increased use of images has been implemented into optimizing search within the context […]
Over the past few years, I’ve had the privilege to work with a few different nonprofits over the summers doing copy writing/marketing related work. One theme that I noticed working for several different nonprofits was the struggle to balance the roles and responsibilities required for marketing while also having enough bodies to perform the actual […]
I have very little experience with Search Engine Optimization. I am a Supply Chain Management and Marketing major but have more recently added my Marketing major. I know that this topic will be very important regardless of which area of business I choose to pursue. I read an article on Voice Search Optimization titled “Voice […]
Semrush is a website analysis tool that can provide you with a site audit, as well as other tools that can help you optimize your website. According to SeoClarity, a site audit is the process of evaluating the search engine friendliness of a website in multiple areas, or a comprehensive evaluation of a site’s overall […]
Are you curious about what is trending? Do you want to know which celebrity is rising to fame by the hour? Do you wish there were a way to figure out what everyone was searching online? All of those questions can be answered by the invention, Google Trends. Google Trends is a system that measures […]