Crazy Weather Example Recently we have had some crazy weather events in our area and I would like to highlight some ways in which we can stay informed using keywords. The flooding impacted much of Western Pa, and it has been highlighted in most of of news broadcasts from the city of Pittsburgh. To find […]
There are multiple link earning tactics businesses should consider when attempting to earn links and clicks for their site. These are some of the few best examples:
There are multiple ways a business can conduct proper link baiting in an effort to boost their online reputation, however, these are the 6 main steps businesses should take. The first is to develop a strategic content concept. This is done by asking some key questions like what pain do you want to target? Or […]
In the online world today, one of the key factors of success is defined by the ability to be distinguishable from the rest. A strong start for businesses to distinguish themselves and their websites from the competition is by utilizing rich results and rich snippets. Rich results are results presented on the search engine results […]
404 error pages can be extremely frustrating for users, but they are more than that for a business. A 404 error page on your site can weaken the business’s trust with its customers and pose the risk of losing new ones. This is why it is highly recommended a business implement a customer 404 error […]
On July 1st, 2023, all universal analytics ceased to be supported. In its place, Google Analytics 4, AKA GA4, took its place. GA4 is a significantly powerful data analytics tool used by both businesses and marketers alike to discover trends and searches of their customers. GA4 offers a wide variety of helpful features to hep […]
A pro tip for successful content development is to continually return to the question of “what drives my audience to search?” We want to create content that meets the demand of that search. Let’s look at why people consume content in the first place and how that can guide us in successful content creation, The […]
Trying to figure out how to boost your local search? A Google Business Profile (GBP) is for you! A GBP allows you to customize the way your business appears on Google Search and Maps. It also allows you to share more descriptive information and image preview then if google were to do it itself. Here […]
Rich snippets are a powerful SEO tool that often can be overlooked. It is small piece of summary data, using HTML markup, that any user can expect to see on a page. Google displays the marked-up content in the organic results of the SERP. Find the example below of a review rich snippet for a […]
I’m sure we’ve all faced the frustration of being met with a 404 page, rather than the answer to our search query. What if there was a way to lighten that frustration and redirect our users to try again? Try a custom 404 page! 404 pages are the server’s way of telling us that the […]
Link earning is one of the most influential techniques in SERP ranking behavior, and one way to earn links is through what is known as link baiting. Link baiting is the process of leveraging authoritative websites in your industry into sending traffic and links to your site. How to link bait: Content is what meets […]