404 errors don’t have to be boring! I love when websites choose to do fun things with their 404 errors pages. It shows attention to detail. Customers don’t feel so miffed whenever the page they are looking for doesn’t exist. I wanted to take the chance to go over a few of my favorite 404 […]
Though the title may lead you to think this, I am not selling pain. The title, “Pain for Sale” is simply short for, “pain for the purpose of sale.” If you think about it, every product is the solution to some sort of pain point for the customer. Every. Product. Let’s think of something simple…say, […]
Introduction One great way to practice and learn more about SEO is by evaluating another website or doing an SEO site audit. A true site audit takes a long time, but for practice, I suggest auditing only about 7-10 pages on a website. Below is a basic outline for conducting an SEO site audit with […]
Clean Up Profiles Something that can often haunt us is our digital footprint. The horrendous selfie or stupid video that lingers online with impending doom that someone will uncover it. How can you fix it? Delete or archive it! Once you hit a certain point in life, it may be time to look through your […]
When you visit a website, your browser typically shows a button to the left of the URL that says, “Secure.” Many novice tech users don’t actually know what this means, most often believing that the website is secure in terms of free from viruses or malware. This is not always the case however, and understanding […]
Content optimization is one of the most important parts of SEO because it helps search engines understand what your page is about and why it should rank. Even if you write great content, it won’t perform well unless it’s structured and optimized in a way that makes sense to both users and search engines. The […]
Website accessibility is rarely discussed when it comes to SEO. Accessibility is not directly used as a ranking factor for SEO. However, better accessibility improves your user’s experience. In turn, a better experience improves your site’s performance and, by extension, search performance. Why Make a Website Accessible? Accessible websites perform better than non-accessible sites because […]
For this post I decided to dive a little bit into the way one of my professors as someone with no SEO experience uses the same quality signals that Google uses to assess websites. In my SCIC 201 class Dr. Wagner requires us to write several form posts much like this one, on various scientific […]
Things that I enjoy: I like the fact that the signup was at the top. The purpose of the page was to be a sign-up page. But this is not very helpful for future parents of students that want to search for academic resources at Grove City. The “Peer Pathway” logo at the top is […]