With the rise of AI, search has evolved quickly. One of the ways AI searches for answers is through Knowledge graphs. Knowledge graphs are structured knowledge bases for entities, facts, and relationships. Instead of just matching keywords, search engines use connections, relationships, and patterns. The question is no longer “What keywords do I rank for?” […]
A key element to get your website to rank higher and become more optimized is adding both internal and external links. These links allow for search engines to build trust and determine the value of your page for a keyword. This process is very beneficial but can cause harm if done incorrectly with malintent. When […]
White hat SEO has become more important than ever in 2026 as search engines continue prioritizing helpful, authentic, and user‑first content. Recent Google updates have cracked down on low‑quality, mass‑produced AI content and manipulative ranking tactics, making ethical optimization the safest and most effective long‑term strategy for websites seeking sustainable visibility. White hat SEO refers […]
photo of original photography website For Context For most of my life, I have pursued various artistic endeavors. I have focused on sharing my drawings, paintings, photography, and videos through various Instagram accounts. In the past, I have created two websites in order to start monetizing my work. However, there are many tips that I […]
There are numerous in’s and out’s of a website and the process of optimizing it. Sometimes, it can be overwhelming, all you want to do is write the content you are passionate about and have it rank well. Unfortunately, you can not write willy nilly and it magically rank well, however, there are some very […]
Semrush defines On-page SEO as improving webpages for search engine results and responses from larger language model tools. This process is crucial for optimizing a website and boosting rankings. The article defines five key processes that are the best practices. These include writing content that matches the users search intent, optimizing both title tags and […]
Onsite optimization plays a major role in SEO because it is essential for how search engines interpret your content. Even though offsite factors like backlinks tend to get most of the attention, onsite elements are the parts you can control in your website. That’s why they’re so important for building a strong foundation. If your […]
When working on the SEO for a website, many webmasters skip the step of researching their target audience. They don’t realize that by skipping this step, they are potentially loosing out on both high ranking, and potential sales on their site! Similarly to marketing, your target audience is the group of people you are making […]
I have been surprised this semester with how similar search engine optimization is to sales. In sales class, we learned about pain and gain and discussed how to best convey our solutions to our potential clients. It is quite similar with SEO, except you have to “sell” your site to Google along with selling your […]