Error pages are always a pain when on the SERP. It makes the site less trustworthy. The user won’t know the real reason for the error, so whether it was from a deleted page, or in the link itself, it all comes across the same way: unauthoritative. One common type is called 404 Errors, which […]
When you think about a popular brand or service, for example an insurance company, the first thing that comes to mind might be their theme song. Anything from an insurance company to medicine to pet food, it seems like everything has a jingle these days. Often an entire brand is defined by its theme song, […]
The past few days of class have consisted of ways Grove City could improve its main website. Multiple student groups presented ideas for ways the college could improve its website. This raises an important question: How can a college use SEO to attract students? I would suggest that it would be actually quite easy to […]
In the athletic clothing and sporting equipment industries, many brands compete to drive the most traffic to their websites, increase purchases, and rank highly on the search engine results page. One brand who constantly dominates this field is Nike. The company utilizes mobile optimization, local search engine optimization, and creating cutting edge content. The first […]
The single most talked about topic in the past few years has to do with artificial intelligence. Is it going to take over the world? Am I going to lose my job? Is this the death of education? It is questions like these that made me write this blog post. I wanted to talk about […]
Today I found myself wondering why my LinkedIn account appears above every other site on Google’s SERP (Search Engine Result Page). As someone with a very common name, one of my missions in life is to ensure that when “Abby Hagen” is searched in Google that the person that comes up is me, whether it […]
SEO and social media are often seen as two separate things, but they actually work together more than people realize. While your social media may not be directly contributing to your Google rankings, it certainly helps drive traffic in many indirect ways. These are a few ways social media can help with SEO. In my […]
According to David Merman Scott, “Newsjacking is the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” Newsjacking is an effective technique that helps to inform viewers of important national and global events happening currently. There are three steps […]
National Football League The NFL is an organization that almost everyone in the United States knows about. Studies show that about one hundred million people tune in to watch the annual super bowl each year, so numbers don’t lie here. The NFL’s use of search engine optimization (SEO) is a big reason that they continue […]
In class, Professor Sweet talked about scalable link earning tactics and how we can apply them to SEO and website building. Scalable link earning tactics are ways to get other websites to link to your website. Here’s a breakdown of what Professor Sweet went over in class. 1. Create original digital assets Create content that […]