Over the past few years, I’ve had the privilege to work with a few different nonprofits over the summers doing copy writing/marketing related work. One theme that I noticed working for several different nonprofits was the struggle to balance the roles and responsibilities required for marketing while also having enough bodies to perform the actual […]
I have very little experience with Search Engine Optimization. I am a Supply Chain Management and Marketing major but have more recently added my Marketing major. I know that this topic will be very important regardless of which area of business I choose to pursue. I read an article on Voice Search Optimization titled “Voice […]
As 2025 just gets started, there are already trends in SEO on the horizon and Webstarts has some opinions and predictions. Their article SEO In 2025 – What’s New And What’s A Myth? helps to lay out some of the possible trends on the horizon by showing us what is in and what is out […]
Semrush is a website analysis tool that can provide you with a site audit, as well as other tools that can help you optimize your website. According to SeoClarity, a site audit is the process of evaluating the search engine friendliness of a website in multiple areas, or a comprehensive evaluation of a site’s overall […]
Are you curious about what is trending? Do you want to know which celebrity is rising to fame by the hour? Do you wish there were a way to figure out what everyone was searching online? All of those questions can be answered by the invention, Google Trends. Google Trends is a system that measures […]
As a Supply Chain Management major, I have little experience with SEO–the extent of it being from my Digital Marketing course I took my freshman year. Going into this course, my understanding of SEO is that it essentially ensures that a target audience is seeing what your company has to offer prior to seeing what […]
I am very interested in SEO but have very limited experience. As a senior graduating in may, many of the jobs I am exploring and interested in have components related to SEO. I was curious why SEO is so prevalent and why it matters so I read an article for this blog post about why […]
This course has been my first introduction to the concepts of search engine optimization. As this course has progressed, the concepts have been clear and concise, but I wanted to know more about some key elements or vocabulary that are important in SEO. Right away I learned that there were two categories for SEO elements: […]
If one ever plans to create a website to display their company, it is important to think about how the consumers will reach your site. For example, if you are selling donuts in Grove City PA, how will the consumers find your information online by search? If a person types in “really good donuts in […]
An issue revolving around security and establishing a solid website creating system has been seen through the GoDaddy website. This demonstrates a Search Engine Optimization platform system for customers of all types. However, they went through a tough time when their lack of upkeep of their platform caused some outside interference of the Federal Trade […]