Google search engines rank pages on things such as high quality content, relevance, and context. Seo has revolved from the old days of keyword stuffing and forcing random words to be in the content. Where now it’s good to have keywords but have them strategically in places that make sense, do not force them. Remember you content is for people over search engines. Place the keywords in the right places. In laces such as H1, H2, and H3 tags, because Google reads title tags. Use keywords where it makes sense but be careful not to overuse them, because that can and will negatively affect your page. Update image alt tags so that they include keywords. Include keywords within the url. Different factors that help you improve your SEO ranking include having high quality content. You can have high quality content by making fresh new pages and articles that are practical and relevant. Having a website that is very mobile friends helps when trying to improve your SEO not just 99% working website but 100%. Having a lot of linking. This is a big one that we often talk about in class often. It is important to have meta tags, and alt tags these can significantly improve your search engine optimization. Somethings that should be done in the early stages of SEO and website building is looking up specific keywords and have keyword targeting. A lot of people say that you need to have a lot of keywords on your main page, but it is important not to keyword stuff like I talked about earlier in this blog post. Theres different levels of keyword searches such as early stage research an example of this is “How to wash dishes.” Mid-Stage search would be “best dishwasher with a delayed start on control panel.” Then a late-stage search: “Buy (brand name) dishwasher.” These can all help you in the process of Keyword research.
2 Responses
I like how you mentioned towards the end of your article about early-stage, mid-stage, and late-stage keywords. Progressing through these stages can help you find the perfect keyword to get you recognized.
Another thing you mentioned is “keyword stuffing,” which is bad practice. I think that’s such an important mention because using too many keywords can seem ‘spammy’ and not as people-focused. In the end, the most important mission should be to make content that is relevant and to get that content to the right people who need it.
The bad practice of keyword stuffing is something that may be tempting to businesses struggling to rank. In today’s world of SEO, that will ultimately end up hindering them, instead of helping. Great point!