When creating a marketing plan, it is common to prioritize either SEO or social media. However, both are extremely valuable to a brand. SEO can drive visits to a site where purchases may be made, or decisions can come from social media where users can learn about your product. There is great value in both […]
Domain names, while not explicitly part of SEO, can be valuable in helping both users and SE robots find our website. Creating a domain name that is both unique and memorable can lead users to your site and can help others recommend your site via word of mouth. Furthermore, using a sub-domain can prove useful […]
In the world of Search Engine Optimization (SEO), every element of your website plays a crucial role in attracting organic traffic and improving your online visibility. One such element that holds significant importance is the meta-description. In this blog post, we’ll explore why meta descriptions are essential for SEO and how crafting compelling meta descriptions […]
Introduction: In the competitive online landscape, Search Engine Optimization (SEO) is essential for improving your website’s visibility and attracting organic traffic. Understanding the fundamentals of SEO can significantly impact your online presence. In this blog post, we’ll provide a brief overview of SEO and offer some key tips to help you get started on the […]
Introduction: Standing out online is a challenge in today’s crowded digital landscape. To capture your audience’s attention, it’s crucial to differentiate yourself. Here are a few strategies to help you make a lasting impression in the online world. Conclusion: To stand out online, focus on your unique value, create compelling content, engage with your audience, […]
In the world of search engine optimization (SEO), it’s not just about optimizing your website’s text content. Images and their accompanying alt text play a crucial role in enhancing your website’s visibility and improving user experience. In this blog post, we’ll explore the importance of images and alt text for SEO and provide tips on […]
The “Golden Rule” of SEO is to create content for users and not for search engines. This is really key. The goal of search engines is to match content with user queries. By targeting the search engines specifically with content, you are missing the point of SEO. It is actually not necessarily a positive thing […]
Creating content for content’s sake can be a huge pitfall of effective SEO. I’ve touched on content and its importance in some of my other posts. See, bad content on a website can end up negatively impacting SEO. Bad content means people clicking away. It also can mean less clicks overall. Unfortunately, there is a […]
One misconception is that all content on a website needs to be original. This is simply not the case. Instead, curating content can also be very effective and when done correctly can achieve great results. Often when scouring the web, people are not looking for iotas of random information, something the web is pretty good […]
I ran across an interesting article discussing the three “C”s of SEO; Content, Code, and Credibility. These three things certainly make sense. Without quality content, there is little incentive to actually visit a page. From a link-earning perspective, weak content is not going to get linked to very much, either. And, weak content is going […]