I have an e-commerce website that I was tasked with improving. The company behind it is small, operated by two people. As such, it seems appropriate to know the ins and outs of ecommerce SEO. Step 1: Keyword research As with any SEO, you should start with keyword research. Once you know your target audience, […]
In the 1990s, Search Engine Optimization (SEO) involved mostly keyword stuffing and directory submissions to make it complex and Artificial Intelligence (AI) driven that focused on user intent. It used a lot of high-quality content and focused on Google’s EEAT (experience, expertise, authoritativeness, and trustworthiness). As SEO evolved, it began to shift to moving from […]
One feature Google and other search engines consider when ranking pages is user-friendliness. The goal for page ranking is to show the most helpful websites for consumers, so user-friendly websites are important for SEO. Things to consider: Solutions: Source: How To Make A User-Friendly Website [Expert Guide]
Some people may think to themselves how relevant or helpful blog posts are to the internet these days where AI search results and Google have progressed to their level of excellence. In some cases, this may be true for the typical user, but in reality, data suggests that blog posts continue to demonstrate their importance […]
When practicing search engine optimization, you’ll often hear how important keywords are. One keyword can target many different search intents. One keyword can actually help reach different kinds of searches. Understanding keywords and search intents is vital for bringing more people to your website or blog. A keyword is a word or phrase that people […]
As the digital and AI world grows, SEO changes. SEO will never go away, but it has to adjust to the new age. AI overviews and AI mode continue to grow and take over SERPs, and Google does not seem to be slowing it down. It has been shown as well that the overviews are […]
Many SEO tactics that have worked in the past are now ineffective in ranking higher in search results, especially with growing AI platforms and tools. Blogging, however, remains a great option to incorporate into your website to help with your SEO performance. So how does blogging help SEO? First, blogging is a great way to […]
For years before AI swept the internet, content was created to be just good enough. Companies figured that as long as their content checks all the boxes, their content will rank sufficiently high enough and people will see their articles/blogs/etc. If the content fulfilled a need and was filled with the right amount of keywords, […]
Human beings are inherently curious creatures. God intentionally made us with an intrinsic desire to learn, discover, and create. The web has provided a way for our thirst for knowledge to be quenched. While the obvious advantage of the web is that it acts as a way for us to gain useful information, there are […]
SEO is extremely effective at showing up as an authoritative figure on the SERP results. But how long does it really take, and when do the measurable results start coming in? What is the most important thing to focus on? Stepping back for a moment, one can ask, “What will cause this business to fail?” […]