National Football League The NFL is an organization that almost everyone in the United States knows about. Studies show that about one hundred million people tune in to watch the annual super bowl each year, so numbers don’t lie here. The NFL’s use of search engine optimization (SEO) is a big reason that they continue […]
In class, Professor Sweet talked about scalable link earning tactics and how we can apply them to SEO and website building. Scalable link earning tactics are ways to get other websites to link to your website. Here’s a breakdown of what Professor Sweet went over in class. 1. Create original digital assets Create content that […]
Search engine optimization includes a wide variety of things and tools to make a page rank higher in the search engine results page (SERP), tools like keywords, linking, and rich content are so important to optimizing a page. However, one of the more overlooked pieces of search engine optimization is the use of images. Images […]
One of the biggest pieces of search engine optimization is keyword research. This is where businesses can target users’ interest and find the content that will bring people to the site. Finding and selecting the best keywords that relate to the business can be a helpful guide for people navigating the site. Keywords help catch […]
I hate the user, and so do you. If your goal is to achieve the absolute lowest possible ranking on SEO, you must fully commit to chaos. Start by ignoring your audience entirely. Who are they? Doesn’t matter. Write content that answers no questions, solves no problems, and ideally confuses anyone unfortunate enough to read […]
SEO today is no longer a standalone tactic—it’s deeply tied to content strategy. In fact, one of the biggest reasons websites fail to rank is not technical issues or lack of backlinks, but a weak or unfocused content plan. Search engines reward websites that demonstrate consistency, topical depth, and clear value to users. That all […]
Even though AI has been growing rapidly over the past couple of years, there is still a resistance from some people to use it for research or daily inquiries. Although there is some validity to this reluctance to use AI, there are many uses for it especially when it involves SEO. AI can first be […]
When I was younger, I dreamed about opening my own cafe one day. (and still do, to be honest…imagine being able to entirely design your own brand!) It would be more than just a coffee shop, offering a concept and experience that is not easily replicated. However, local cafes in my area are either places […]
One of the most common mistakes is placing too much emphasis on keywords. While keywords are certainly important, overusing them or intentionally stuffing them into content can compromise readability and harm search rankings. Nowadays, search engines prioritize content that is clear, natural, and genuinely useful to users. This underscores the importance of focusing on the […]
Many believe that AI is soon coming for their jobs, but how true is this for the SEO industry? Can LLMs really replace a Pro SEOer? This is a question that I was thinking about while choosing my topic for this week’s blog post, and I chose to explore it more. In order to gain […]