One of the biggest takeaways from this class so far for me has been the abundance of SEO tools that exist to help businesses optimize their websites. It seems like every single class, Professor Sweet introduces another group of tools. Really, this should not be surprising – SEO can mean big money for businesses, so […]
Keywords in SEO are crucial, and usually one of the first things covered when learning about optimizing a site. But not all keywords are the same. In fact, there are many different types that differ in areas like length, buyer intent, and industry. For this blog post, I’ll be covering keywords differing in length. There […]
Human beings are motivated to utilize search engines for varying purposes. When we look something up on the internet, there can be many intentions leading us to search. Understanding user intent is important for any person working in marketing and SEO. When a marketer understands the reason behind certain searches, this enables them to position […]
In SEO, understanding your target audience is a crucial step in optimizing searches since they are the ones you want to be seen by. These people are potential customers who are searching for keywords associated with what you offer. Once you identify your target audience, you can establish a strategy to ensure these people see […]
SEO is only becoming more and more important when consumers are in search for a vehicle. When buying a car, many consumers first spend a lot of time researching. Obviously, this is typically done on the internet. This means that it is vitally important that car dealerships can present deep information of their vehicles, and […]
SEO has innumerable benefits for business owners and website creators, but oftentimes there are tools and tips that go unnoticed by those working in SEO. “Shoulder Niches” are one of these secret tricks. A Shoulder Niche is a specific field or topic that relates to your main topic in what may seem like a very […]
Countless companies out there are competing for traffic through popular search engines, but there are several brands that stick out at SEO “role models.” These companies know how to use SEO effectively, and we can pinpoint specific characteristics about each brand that make them successful. For instance, Macy’s builds traffic and revenue by organizing its […]
AI is quickly becoming popular in the world of search. Recently, Bing announced that they are using AI to power search, leaving many people wondering if Google would follow suit. Shortly after, Google announced the release of their own AI powered search engine. With this new feature, users are able to search using text and […]
ChatGPT is sweeping the nation, dramatically changing how people search already. This amazing AI creation can write stories, essays, poems, ad copy, etc. ChatGPT is also already in use as a search engine tool. Its uniquely conversational way of responding to questions, and it’s ability to understand more complex search queries should make engines like […]
E-commerce SEO helps your website show up higher on searches on Google and other search engines. SEO helps others discover your brand, find your products, experience your website better, and increase your sales. Some great strategies for your online E-commerce store would be to start by performing keyword research to rank relevant search results. Focus […]