People often assume that Search Engine Optimization is super complicated and technical, but what many people don’t know is that they are already using SEO without realizing it. Social media is a major part of SEO that isn’t always counted as part of the SEO effort. Social media helps with visibility, traffic, and discoverability. Here […]
When building and optimizing your website, the focus can be forced onto specific sections and made too complex even when you are not trying to. This post reflects upon some common pitfalls that can be made when you are trying to optimize your website. The first in discussion is blocking Google from crawling your website. […]
Writing compelling content appears intimidating at first given the vast amount of content available online. When considering what content to write or how to write that content, it is a fair concern to ask, “How can I set my writing apart from other, when the landscape is so competitive?” Although this is a valid question, […]
I haven’t had Instagram for 3 years and I love it. I was spending so much time on it, it was terrible for me. But one thing I always thought was interesting was the idea of trends. Something would happen in pop culture (A new TV show, a sports moment, a political moment, etc.) and […]
Linking was unknown to me before coming into Sweet’s class, but it is very important for the SEO of a website. Linking means a reputable website has a link that leads people to your website. That can be through a positive review, or a referral, or even a collaboration. When customers see a website they […]
I read an article by a web developer who developed over 40 portfolio sites and has created his 6 tips for better optimization. 1. Define Your Site’s Purpose Your portfolio should have a purpose that defines your target audience. Answer the question: Who is your site built for? If it is built for graphic designers […]
Sports are more than just entertainment, it’s a business. Owning a website that involves sports is challenging due to the heavy competitive industry. Having good search engine optimization is crucial in order to succeed in this field. The article I read discusses 10 ways sport websites need to use SEO to achieve success. The first […]
It’s important to understand what SEO is and how to apply it, but it’s just as valuable to look at businesses that are already succeeding with it and learn from their strategies. These are three brands that are strong examples of effective SEO, especially in the way they create content that drives traffic to their […]
Link Baiting As we’ve talked about in class, links can be critical for your ranking and success with a website. Links are the currency of the web, and if you’re doing search engine optimization, you must be chasing after links. At first sound, link baiting sounds a little questionable, but in reality, it is good […]