In marketing, there are many different approaches you can take. Two common practices are white hat seo and black hat seo. This is something that has been covered in most, if not all, marketing classes here at Grove City College. White Hat Search Engine Optimization is a good form of marketing. This approach focuses on […]
A hidden gem of the Search Engine Optimization (SEO) world is alt text. It is often not talked about because it is not seen on websites (I mean, that is the whole point). Maybe you have heard people say that images are one of the best ways to get people to use your website, but, […]
In class, we were given the task to create content that could be optimized and that would demonstrate SEO strategies that we have learned in class in relation to the Grove City College website. The website is out-of-date and not truly answering student pain. My group explored the majors and degrees page. We worked to […]
As one of the world’s leading pharmaceutical companies, Eli Lilly relies heavily on clinical trials to test the safety and effectiveness of new drugs. These trials are essential to drug development, but one of the biggest challenges pharmaceutical companies face is recruiting qualified and diverse participants efficiently. In today’s digital-first environment, search engine optimization (SEO) plays […]
Military recruiting faces a growing challenge in the digital age. As fewer young Americans meet eligibility requirements and interest in enlistment declines, recruiting commands must adapt how they reach potential candidates. One of the most effective tools available is search engine optimization (SEO). By using SEO strategically, military recruiting organizations can increase visibility, correct misconceptions, […]
For today’s prospective students, the college search almost always begins online. Before campus tours, brochures, or meetings with admissions counselors, students and their families are turning to Google to explore their options. This shift has made search engine optimization (SEO) an essential tool for college admissions offices looking to attract, inform, and convert future students. […]
As discussed in class, error pages can be something overlooked or forgotten in the formation of a website and its content. As an example, myGCC has done a poor job of this and redirects users all the time when an error occurrs. A typical example of an error page is a 404. Typically, 404 error […]
The existence of SEO can be divided into Seven different Eras, starting in 1990 and evolving exponentially to the present day. This post will explain each era and the dominant SEO tactics of each era. At this point in history, early “webmasters” experimented blindly on the internet. SEO did not even exist as a term […]
“Everyone needs a homeboy.” – Tommy Oswald How does someone start a cafe at 18? Look at Tommy Oswald, the (now) 19 year old cafe owner of homeboy. The cafe is a hole-in-the wall place in Adelaide, Australia that grew a large following on social media. His business flourished so much that he was able […]
When working on SEO, it takes time to see the results. If SEO takes time and the results are gradual, how can we know that our strategy is effective? The best answer: analytics. As we already know, SEO takes time, so its best to compare changes over about a month. Using monthly metrics, these are […]