The digital world is constantly changing. One of the biggest changes recently is the introduction of AI. AI is changing the SEO landscape in a few key ways and it is essential for businesses to understand how to leverage AI to keep up with the market. AI Applications in SEO AI tools often used for […]
Black hat SEO is an unethical tactic that intends to manipulate the search engine in some type of way. These tactics of black hat SEO rarely have the user’s best interest in mind. There are levels to black hat SEO, with some of the higher ones possibly resulting in some sort of damages to the […]
All the different SEO terms, tags and techniques can be really really confusing, so here is a nice example for how to optimize a basic page or post. 1: content: make sure it’s interesting and relevant. While not the most serious topic, here we will write a page that talks about a funny looking fish. […]
Understanding who the target users of your website consist of is crucial to the success of your business. Below is a concise guide on how to determine your audience effectively. Market Research: First and foremost, market research is required to identify the demographics of your audience, as well as their likes and dislikes and their […]
In the expansive world of the internet there is a small but powerful tool that is often overlooked. This tool is called a metatag. Their importance is more than most may think. Metatags play a huge role in shaping a website’s ranking, online presence, and visibility. What are MetaTags? “A metatag is a special HTML tag that is […]
Black Hat Practices are deceptive and dangerous tactics that are employed to cheat the system of search engines. They are commonly used in sneaky ways and should be avoided when creating honest content. Below are fourteen common practices that were discussed in a Search Engine Optimization class that are useful in knowing so that they […]
Why do we use Google? Well, Google says it’s “easy to discover a broad range of information from a wide variety of sources”. But in normal terms, we use search engines to answer a question. AI platforms, such as ChatGPT, answer complex questions without the extra steps of trying to find a website that actually […]
Everything you need to know about optimizing Amazon listings Ever wonder how Amazon organizes its millions of product listings? How does it decide which items should appear first on the results page? Perhaps you are considering selling on Amazon, and want to ensure that your product reaches the right consumers. Well, look no further. Here […]
If you’re like me, you may be scratching your head with no clue what it means. Is it just another way of showing data in a table? Adding a specific format to coding? Well… Sort of… It’s a fancy term for yet another tool that can give you a leg up in the SEO industry. […]
What Happened to the Instagram Shop Tab? Firstly, it was added in 2022 as a new way for users to get something new out of the app, and tap into the huge market of Online Shopping. YouTube videos were even posted by shopping creators to see if the algorithm gave them shopping ads that matched […]