With artificial intelligence’s rapidly increasing impact on our everyday search for answers, I asked myself the question of whether or not AI is harmful for content generation and, subsequently, search engine optimization. We know that in school or the workforce, it is discouraged in most cases to use AI in order to generate content as […]
Keywords and phrases are critical in getting in the top search results. They represent the main focus of a site. Knowing which keywords to include allows search engines to find your content and include it in relevant searches. Keywords act as the foundation for building an effective SEO strategy. The goal of using good keywords […]
In this day and age anyone and everyone searches. When you search there are tens of millions of results. Most people click on the first few results. This article that I read details how less than 2 percent of people click on any link past the first 10. This really shows how important SEO is […]
As much as many of us wish that SEO could stay as simple as choosing the right keywords, recent developments reveal that SEO goes so much deeper than that in 2026, facing competition like GEO, or Generative Engine Optimization. However, this isn’t cause to worry just yet. What isn’t going anywhere? Google. LLMs like ChatGPT […]
Keywork Intent is the most important part of Search Engine Optimization. Its not just about creating quality content, but quality content that is useful and addresses the User’s query intent. The better a Search Engine Optimizer pays attention to Keyword Intent the better their pages will rank because a Search Engine wants to give the […]
User behavior is sometimes a mystery to an SEO. Why did this visitor look at my page about sharks and bounce 10 seconds in? Why did they click on a link to learn more about hammerhead sharks and not take the time to dive in a learn more like they said they wanted to?! Those […]
When one first hears the term linkbaiting they are immedieatly reminded of their unseemly cousin, clickbaiting. Linkbaiting may share the family resemblance, but it falls far from the family tree. To outline the deviance from family traditions we will define what ethical SEO practice look like. This is more commonly referred to as White Hat […]
You can have the best blog post, product, or landing page on the internet, but if no one clicks your link, it won’t matter. That’s where psychology meets SEO. It’s about understanding what makes someone choose your link over the others. 1. Emotional Triggers: The Hidden Force Behind Every Click People click based on feeling […]
In a world full of noise online, SEO reminds us of the value of being intentional. It’s not just about stuffing keywords into a blog post or trying to trick Google, it’s about creating content with purpose. When you do SEO well, you take time to understand what people are actually searching for, and then […]