We are familiar with search engine optimization (SEO) and how it focuses on traditional search engines like Google or Bing. But with the growth of AI services like ChatGPT, Claude, Gemini and CoPilot, a new optimization technique has risen up. This process is called generative engine optimization (GEO). GEO is a similar process to SEO […]
In my web design class, the advice sounds the same, have clean layouts, neutral colors, familiar fonts, and minimal distractions. The things people call “visual trust signals,” meaning they help users feel comfortable and confident on a website. However, there are many well-known websites that break these rules entirely and still manage to attract loyal […]
On April 24, 2012, Google released what is called the “Penguin Update”. The purpose of this update was to penalize and halt the promotion of websites that were using black-hat SEO techniques. Before the Penguin update, websites could use keyword-stuffed anchor text, purchasing links, and other dishonest tactics to boost their site and content’s rankings. […]
To say that technology is constantly improving and evolving would just sound like a broken record, but that’s because it is consistently true. This is absolutely true for SEO, and especially so due to the recent drastic improvements of AI and its accessibility to be implemented in almost endless areas of technology. Just as it […]
Are you curious about what is trending? Do you want to know which celebrity is rising to fame by the hour? Do you wish there were a way to figure out what everyone was searching online? All of those questions can be answered by the invention, Google Trends. Google Trends is a system that measures […]
In the ring of online visibility, SEO is the undisputed champion. But there’s a fierce battle between two contenders: White Hat and Black Hat tactics. Let’s dive into the showdown and see why White Hat SEO reigns supreme while Black Hat tactics end up down for the count. White Hat SEO: The Heroic Approach White […]
Overview Learning the base knowledge of the google search engine and how it analyzes a website will put you ahead of your competition. Taking a look into crawling, indexing, and serving search result will give you good insight into SEO and what you need to do to optimize that process. Knowing these stages is a […]
How do you optimize images on your website for SEO and a high-quality user experience? Well, here are some steps: 1. Alt Text Not everyone who visits your website experiences the web completely the same. Some users have sight impairment, and others simply experience loading issues. Alt text offers a verbal (or in the case […]
Does SEO confuse you with it’s complexity? Does mastering it sound like an impossible task? Perhaps all you need is a better understanding of how the whole system works. Search Engines What is a Search Engine? First of all, a search engine is basically a big data base (called the index), just like a library. […]
Understanding your customers in the business world is very important to developing a marketing strategy. One of the best tools to use to understand your customers is creating customer personas. with customer personas, you can understand your customer’s demographic, interests, motivations, and barriers, and leverage that knowledge to create the perfect marketing strategy. To create […]