Understanding your customers in the business world is very important to developing a marketing strategy. One of the best tools to use to understand your customers is creating customer personas. with customer personas, you can understand your customer’s demographic, interests, motivations, and barriers, and leverage that knowledge to create the perfect marketing strategy. To create […]
The website that I reviewed went into immense detail on specific steps on how to create more search-optimized content in order to increase online search traffic. The steps were clear and showed the importance of following the process in order to reach the success of more online traction. With this, it stresses the importance of […]
Last week, we had a guest in class, Connor Grieb, who is the founder of SEO Vineyard. His company is a Pittsburgh-based SEO business that helps customers “with all your digital marketing needs!” As he was walking us through SEO Vineyard, how it works, and how they advertise, he brought up their blog and mentioned […]