The basic function and goal of SEO is to align your online site with Google’s algorithm so that it ranks and therefore appears at the top of Google’s search results. While other search engines exist, such as Bing, Yahoo, or Safari, Google dominates the search market overall. This reinforces the importance of understanding SEO and […]
In my web design class, the advice sounds the same, have clean layouts, neutral colors, familiar fonts, and minimal distractions. The things people call “visual trust signals,” meaning they help users feel comfortable and confident on a website. However, there are many well-known websites that break these rules entirely and still manage to attract loyal […]
https://medium.com/@simonhogben/seo-tips-for-sports-photographers-rank-higher-7562dc0ba7ae For my project this semester, I am choosing to build a website for my photography business. Over the past few years, I have taken engagement photos and various photos around campus for the newspaper, the entrepreneurship department, and for the marketing and communications department. Later this year, I will be taking photos for a […]
Search engine optimization is key for retail marketing. If used in the right way it can increase traffic to a retailer’s page and put their products on the radar for more potential customers. SEO is great for reaching a brand’s target market as it can help direct the brand’s content to places that more people […]
What is SEO? Search Engine Optimization (SEO) is a process of perfecting a website’s setup in order to increase traffic to the site to either drive awareness or sales depending on the business model. There are lots of elements that go into SEO. Links are crucial as it is one of the main criteria for […]
My family owns a business in town. It is called Battery Warehouse Plus. We sell a variety of batteries from watch batteries to car batteries to AA and everything in between. My dad has owned this business since I was little. We currently have a website, but it is not great. In the fall, during […]
With artificial intelligence’s rapidly increasing impact on our everyday search for answers, I asked myself the question of whether or not AI is harmful for content generation and, subsequently, search engine optimization. We know that in school or the workforce, it is discouraged in most cases to use AI in order to generate content as […]
As much as many of us wish that SEO could stay as simple as choosing the right keywords, recent developments reveal that SEO goes so much deeper than that in 2026, facing competition like GEO, or Generative Engine Optimization. However, this isn’t cause to worry just yet. What isn’t going anywhere? Google. LLMs like ChatGPT […]