Cloaking in search engine optimization (SEO) is a technique where a website shows different content to search engines than it shows to human visitors. The goal of cloaking is usually to trick search engines into ranking a page higher for certain keywords, even if the actual content shown to users is unrelated or lower quality. […]
photo of original photography website For Context For most of my life, I have pursued various artistic endeavors. I have focused on sharing my drawings, paintings, photography, and videos through various Instagram accounts. In the past, I have created two websites in order to start monetizing my work. However, there are many tips that I […]
Search engine optimization (SEO) has been declared “dead” many times over the past two decades, yet it continues to play a central role in digital marketing. The idea that SEO is dying usually comes from major changes in search technology, algorithm updates, or shifts in how people access information online. However, instead of disappearing, SEO […]
For years before AI swept the internet, content was created to be just good enough. Companies figured that as long as their content checks all the boxes, their content will rank sufficiently high enough and people will see their articles/blogs/etc. If the content fulfilled a need and was filled with the right amount of keywords, […]
SEO is extremely effective at showing up as an authoritative figure on the SERP results. But how long does it really take, and when do the measurable results start coming in? What is the most important thing to focus on? Stepping back for a moment, one can ask, “What will cause this business to fail?” […]
The clothing retail space is such a common space with many competitors and brands fighting for the attention and business of customers. Finding a way to stand out among all the noise is always on the minds of clothing brands, this is why search engine optimization is so important. Utilizing SEO makes it easier for […]
Blogs are a great way to improve your SEO. It allows your website to add new content on the regular, as well as adding more search terms. A blog helps search engines see that the website is active and that there is relevant information. Websites that are consistently updated with relevant content perform better with […]
In today’s digital world there are so many ways to do search engine optimization, so many different strategies, tip, and tools. I looked up some of the best tools to help a business with their SEO efforts and attempt to make them easier to find on the internet for their potential customers. Here are the […]
I took Content Marketing with Sweet in the fall, and now SEO is helping me to look at content even closer and with a different view. The historical view is that content is king. Old School SEO developed content for digital agents- like Googlebot, Bingbot, and other similar tools. Now, relevance for users trumps it […]
Search engines reward relevance, clarity, and trust, yet since the earliest days of the web, site owners have tried to shortcut that process, “Black hat SEO” is the term for tactics designed only to manipulate ranking algorithms It’s interesting less because it works, not for long anyway, but because it reveals a cat-and-mouse pattern of […]